• Involved in coordinating marketing activities and revenue target realization• Responsible for conducting research to understand current economic trends in hardware and software market.• Designing and executing comprehensive market research surveys, data collection strategies and data analysis• Examining and analyzing statistical data to forecast future market trends.• Driving revenue growth by identifying innovative marketing solutions to measure ROI for clients.• Conducting qualitative and quantitative research studies to support the company’s growth.• Maintaining and growing business relationships for the company.

• Involved in understanding the current business process, defining scope of the project along with position statement• Responsible for analyzing and translating business requirements for the development of business rules• Acted as agency’s catalyst, and attained creative and strategic leadership, by continually pursuing ideas that grow from an uncommon understanding of and intuition for the connection between the product or brand and people’s lives.• Proactive planner with experience in evidence based consulting and market plan execution• Extensive experience in budgeting and contractual agreements. • Drove revenue growth by identifying innovative targeting and ad effectiveness solutions to measure campaign ROI for clients• Developed primary qualitative and quantitative research studies to support thought leadership efforts

Scope of Work Undertaken: Customer Satisfaction, Feasibility Studies, Mystery Shopping, Communication Evaluations (Ad Testing), Business Analysis, Process Mapping, Impact Assessment & Project EvaluationSectors serviced: Brands, Consulting firms, Healthcare, Governance, EducationKey Accounts managed: Samsung, Apple, LG, Pepsi, Tetrapak, GlaxoSmithKline Beecham, Amway, Times of India, NewGen Software, Centum Learning, Snapdeal.comBusiness Development and Client Servicing:• Taking project brief from prospective clients, writing and making proposal presentations / sales pitches (including large scale tender based projects), budgeting and negotiating contractual agreements with the client• Proactive meetings and proposal submission and follow ups with prospective clients• Actively involved in client interactions, understanding client requirements, communicating project progress updates, making interim and final presentationsTechnical know-how: Drafting survey instruments, adept in complex sampling techniques, experience of conducting qualitative interviews and content analysis, advanced analytical techniques, report writing and presentation to clients comprising of top management officials and bureaucratsSoft Skills:• Managed diagnostics for projecting business insights & forming actionable insights for the clients• Strong analytical, organizational and communication skills, ability to work with and lead teams• Proactive planner with experience in evidence based consulting and market plan execution• Ability to maintain business relationships with people at centre and unit level

Scope of Work Undertaken: New Product Development, Brand Perception, Buying Behavior, Customer Satisfaction, Dealer Satisfaction, Mystery ShoppingSectors Serviced: Government, Telecom, Automotive, Hospitality and HealthcareKeys Accounts Managed: Mercedes Benz, Ford, Aircel, Ministry of Tribal Affairs, Hindustan Times, TVS, Hero Honda, Jaypee HotelsKey Responsibilities:• Understood the objective of the research and created the execution plan• Prepared cost quotations taking into account operational expenses• Developed innovative data collection techniques• Developed skills such as questionnaire designing, fieldwork coordination and conduction of pilots • Developed first level capability of reading, analyzing and interpreting data, detecting trends, and developing first cut presentations

• Gathered business requirements and interacted with users, Project Manager and SMEs to get a better understanding of the business processes • Analysed and optimized business processes and developed a business analysis process model using Visio• Used GAP Analysis to map the AS-IS and TO-BE model of the organization

• Involved in understanding the current business process, defining scope of the project along with position statement• Responsible for analyzing and translating business requirements for the development of business rules• Performed data analysis using SQL