Product Marketing Associate
Current•Conducted automotive market research in to analyze industry trends, customer needs, and competitive landscape, providing valuable insights for product marketing strategies.•Explored opportunities for market expansion, evaluating new market segments, geographies, and verticals to effectively position and sell the connected car platform.•Led customer segmentation efforts, identifying key customer segments and developing targeted marketing strategies tailored to their unique needs and preferences.•Developed content marketing strategies and created compelling content such as blog posts, videos, whitepapers and webinars to educate and engage target audiences.•Utilized marketing analytics data to track and measure the effectiveness of marketing campaigns, monitor KPIs, and generate actionable insights for optimization.