Karan Binani Email & Phone Number

Noida Area, India

Conceptualize, develop and design the customer journey and product experienceTrack, measure and improve product performance over time to enhance customer experience, improve product efficiency and increase conversions.Strategize and develop content to help strengthen product's digital presence and customer interactionManage the customer support team to ensure up to date product knowledge, high quality response to the customers and derive customer insights to further… Show more Conceptualize, develop and design the customer journey and product experienceTrack, measure and improve product performance over time to enhance customer experience, improve product efficiency and increase conversions.Strategize and develop content to help strengthen product's digital presence and customer interactionManage the customer support team to ensure up to date product knowledge, high quality response to the customers and derive customer insights to further improve product experience. Show less

Gurgaon, India

Drive digital growth, business transformation and brand development through strategic thinking encompassing owned, earned and paid media platforms.Forecast and achieve business targets Identify, explore and propose new avenues in the digital space to accelerate brand development and help business growth.Manage, co-ordinate and nurture teams in all verticals for optimized delivery, high efficiency, quick turnaround time while ensuring personal and professional development… Show more Drive digital growth, business transformation and brand development through strategic thinking encompassing owned, earned and paid media platforms.Forecast and achieve business targets Identify, explore and propose new avenues in the digital space to accelerate brand development and help business growth.Manage, co-ordinate and nurture teams in all verticals for optimized delivery, high efficiency, quick turnaround time while ensuring personal and professional development of the team members. Show less

Gurgaon, India

Build digital strategy for campaigns on owned, earned and paid media platforms.Manage end to end digital campaigns for clients (Airtel and Maruti) that involve project planning and organization, budget management, media campaign and operational & technical feasibility of deliverables.

Gurgaon, India

1. Multi-varied industry experience - worked on a number of large corporate clients such as Samsung Mobile India, Maruti Suzuki, Airtel and Eureka Forbes.2. Work with internal departments and teams to prioritize client requests, deliverables and issue resolution to deliver high quality service to a portfolio of large corporate clients3. Utilize relevant technology solutions to effectively manage campaign requirement and explore new technologies to improve scalability4… Show more 1. Multi-varied industry experience - worked on a number of large corporate clients such as Samsung Mobile India, Maruti Suzuki, Airtel and Eureka Forbes.2. Work with internal departments and teams to prioritize client requests, deliverables and issue resolution to deliver high quality service to a portfolio of large corporate clients3. Utilize relevant technology solutions to effectively manage campaign requirement and explore new technologies to improve scalability4, Plan and execute innovative concepts, business strategy and media campaigns for clients keeping in mind the projected targets and budget.5. Primary point of contact for clients, dealing with a range of client requests. 6. Handle client meetings and prepare briefing sessions7. Maintain and report on client service related metrics. Show less

Gurgaon

1. Complete ownership and Management of Samsung Mobile India Facebook Fan Page (Base of 5.5 Million fans) - Accrued over 4 Million fans in a period of 10 months. 2. Social Media content management for major Samsung Social profiles such as Facebook, Twitter and YouTube. 3. Creation and management of Social Media calendar keeping in mind the social strategies & objectives and their tie-back to brand values & objectives.4. Define Social Media targets against goals and… Show more 1. Complete ownership and Management of Samsung Mobile India Facebook Fan Page (Base of 5.5 Million fans) - Accrued over 4 Million fans in a period of 10 months. 2. Social Media content management for major Samsung Social profiles such as Facebook, Twitter and YouTube. 3. Creation and management of Social Media calendar keeping in mind the social strategies & objectives and their tie-back to brand values & objectives.4. Define Social Media targets against goals and benchmarks.5.Monitor Facebook insights and create reports in the form of comprehensive dashboards to track Key Performance Indicators. 6. Foster learnings from Social Media reports and implement them as a part of dynamic social strategy.7. Serve as client servicing to Samsung Mobile India & assist in managing major campaigns such as Galaxy S III, Galaxy Y Duos, Galaxy Note 800, Galaxy Tab 2, Galaxy Note II and Samsung Rex.8. Allocate resources to execute client requirement & ensure timely delivery: managing creative, technical and copy-write teams in order to deliver. Show less

New Delhi Area, India

• Primary contact for client to handle queries and issues related to targets and campaigns and provide updates to client on weekly basis.• Maintenance of the Samsung India website using Adobe online marketing suite (Omniture).• Administered email marketing programs including Electronic Direct Mails (EDMs) for Samsung Galaxy S II and Samsung Tab series.• Worked with copywriters, art directors, Photoshop and Flash designers to design and create layouts for website banners… Show more • Primary contact for client to handle queries and issues related to targets and campaigns and provide updates to client on weekly basis.• Maintenance of the Samsung India website using Adobe online marketing suite (Omniture).• Administered email marketing programs including Electronic Direct Mails (EDMs) for Samsung Galaxy S II and Samsung Tab series.• Worked with copywriters, art directors, Photoshop and Flash designers to design and create layouts for website banners and EDMs.• Defined and created social media plan for the year 2011 for 'Samsung Mobile India' in terms of sales and product launches, brand awareness and mobile applications to increase customer engagement within the social media domain.• Drive social media campaigns to drive more active fans to the fan page and increase the number of loyalists and evangelists.• Carried out social media scans on Facebook, Twitter and YouTube across local, foreign and global pages and communities for different companies to compare and contrast their social media activities with those of Samsung.• Created reports for 'Digital Dominance' pertaining to social media and digital presence to measure targets and achievements. • Created and conducted a survey to record customer experience on using smart tablets (www.tablet-survey.com). The results were scrubbed and filtered to better strategize further marketing campaigns.• Constant critique of the Samsung India website to ensure consistencies across products, sections, foreign and global websites and competitor websites. Show less

• Designed and executed value added services (VAS) on the Interactive Voice Response platform leading to 15% increase in revenues. • Administered overall operation and profitability of the VAS division by performing cost-profit analysis using database records, break down of incremental costs and evaluation of quotations from vendors.• Led the marketing efforts for newly designed value added services for corporate telecom giants such as Bharti Airtel, Reliance Communications… Show more • Designed and executed value added services (VAS) on the Interactive Voice Response platform leading to 15% increase in revenues. • Administered overall operation and profitability of the VAS division by performing cost-profit analysis using database records, break down of incremental costs and evaluation of quotations from vendors.• Led the marketing efforts for newly designed value added services for corporate telecom giants such as Bharti Airtel, Reliance Communications, Vodafone and BSNL which included presentations, meetings and exhibitions.• Conducted market research in order to predict the sustenance of services and to prospect sales opportunities.• Delegated tasks and supervised timely delivery of targets to improve productivity and efficiency.• Organized training and mentoring sessions to direct subordinates and temporary hires on various projects to increase workforce efficiency and reduce temporary overheads by over 30%. Show less

• Implemented a complete transfer of operations from EW Scripps (Cincinnati, OH) to Scripps Network Interactive (Knoxville, TN) which involved migration of database remotely from India leading to a successful project transition. • Created technical documentations and designed data flow diagrams using IBM document manager software and Visio to document major modifications to applications based on PHP programming language.• Designed and created test scripts for PHP based… Show more • Implemented a complete transfer of operations from EW Scripps (Cincinnati, OH) to Scripps Network Interactive (Knoxville, TN) which involved migration of database remotely from India leading to a successful project transition. • Created technical documentations and designed data flow diagrams using IBM document manager software and Visio to document major modifications to applications based on PHP programming language.• Designed and created test scripts for PHP based applications and numerous User Acceptance Test (UAT) scripts in order to ensure system stability and full functionality.• Involved in testing and maintenance of asset management software for clients in Knoxville, TN. Show less

Master, Business Administration; Marketing Concentration

Bachelor Of Engineering, Electronics And Communication