• Spearhead the development of digital strategies to enhance digital financial distribution.• Lead a team of talented professionals in identifying market trends, analyzing consumer behavior to create customized products• Forge strategic partnerships with multiple lenders to expand product offerings and optimize revenue streams. • Collaborate with technology teams to develop and implement cutting-edge digital solutions for seamless customer experiences.• Drive sales performance through data-driven insights, performance metrics, and continuous optimization strategies.Earntra platform is currently live with 25 lenders across 4 product categories of Personal Loans, Credit Cards, Business Loans & Gold Loans

Ed-tech Sales for K10 (Class 4 to Class 10) in North India

- Heading credit card acquisitions for Citibank in the NCR market from the Channel team.- Managing largest geography pan India for credit cards. - Managing a team of Channel managers who are further managing different channels.- Creation of sales planning, product mix, distribution opportunities and increase in portfolio.

- Citibank Champion forum winner for 2016. Awarded to top 1% of the employees from APAC & EMEA.- Delivering acquisition plans for retail & Corporate credit cards from Citi's biggest channel partner.- Launched sourcing from the City of Chandigarh for the bank. The launch was highly successful and the 6 months target was achieved in the second month of operation.- On boarded new channels for expanding distribution which led to the capacity increasing by 25%. - Create and implement the channel strategy to achieve the targeted acquisition for both existing & NTB customers in the retail segment.- Create sourcing strategy to achieve the desired productivity from the multi-bank & multi- product channel. - Acquire and retain existing corporate relationships for corporate credit card portfolio.Achievements- Promotion from Assistant Manager to Manager grade in just 18 months.

- Worked in the Bancassurance vertical and managed the channel partner relationship with HDFC Bank across retail, NRI & Business Banking.- Key skills include: Channel Management, Relationship Management, Bancassurance Sales, Key Account Management, Corporate Sales

- Part of the 'Jigyasa" Management trainee program at HDFC Life.- Cross functional experience across Direct & Bancassurance sales.- Promotion from a Management Trainee to a Corporate Sales Manager in 1 year.

1. Trade marketing at Carlsberg for On-trade & Off-trade channels.