Karan Cushman Email and Phone Number
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As chief vision officer at Cushman Creative, I help C-level executives at health science companies build meaningful brand, product and fundraising experiences that increase revenue and brand value using the power of human-centered design and bold marketing communication strategies.For over 30 years, I’ve been immersed in the health sciences, helping create, brand and market products and services that represent the entire human health spectrum -- from early-stage to global conglomerate to non-profit and from lab bench to bedside.I co-found, host and produce award-winning health science podcasts, like the Precision Medicine Podcast, which brings industry stakeholders together for "clinical conversations on the effective use of precision medicine for cancer care."My industry experience includes:• mid-stage, health technology companies like Trapelo Health• biotech pharmaceuticals such as Sanofi and Vertex • non-profit biomedical research institutions such as The Jackson Laboratory, MDI Biological Laboratory and Burke Neurological Institute• global life science brands like Lonza BioResearch and RapidMicro Biosystems• patient-focused non-profits such as the Make-A-Wish Foundation• national and regional healthcare systems and private physician practicesIn 2007 after a six-month journey with Non-Hodgkins lymphoma, I became laser-focused on supporting this industry by founding Cushman Creative, a brand strategy and marketing agency that works exclusively with health science organizations to build and drive their business forward.At Cushman Creative, we combine human-centered design with purposeful strategy to create brand experiences that ignite action and build loyalty. We give more meaning to the innovative work of health science brands by telling the story of why you do what you do. Because when people understand how research, discovery or products can improve their lives, they become more loyal users, more powerful supporters and more vocal brand advocates.Learn more about how our user-driven approach to brand building can benefit your health science organization by visiting cushmancreative.comSPECIALTIES: Brand Development + User-Experience; Integrated Marketing Strategy + Execution; Content Marketing; Digital Strategy and Channel Development; Podcast Brand Development and Production; Software and App UX and Design; Sales Enablement; Media Relations; Investor Relations, Investor Pitches; Fundraising Campaigns and Case Statements; Event Experience.
Cushman Creative
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Chief Vision OfficerCushman Creative Aug 2007 - PresentPort Clyde, Me, UsSince 2007, Cushman Creative has focused exclusively on helping health science brands communicate their value and drive business forward. By combining human-centered design with purposeful strategy, we create brand experiences that arouse curiosity, broaden understanding and create a sense of urgency that ignites action. We give more meaning to the innovative work of health science brands by telling the story of why they do what they do. Because when people understand how research, discovery or products can improve their lives, they become more loyal users, more powerful supporters and more vocal brand advocates.+ We help health science companies discover clear positioning strategies and develop winning campaigns to build revenue and support.+ We help health tech companies build user experiences that simplify complex decisions and workflows.+ We help research institutions create fundraising strategies and donor communications that raise awareness, capital and keep discovery moving forward.+ We create, host and produce health science podcasts that bring industry stakeholders together for the greater good.+ We help emerging pharmas communicate the value of their discoveries, garner support and bring new therapies to market.+ We help medical centers make deeper connections with patients through better, more supportive communication tools.Learn more: cushmancreative.com -
Head Of Brand Experience And MarketingTrapelo May 2016 - PresentBurlington, Massachusetts, UsTrapelo Health is an information technology company on a mission to address the challenges that result from rapid changes in the science, technology and business of next-generation cancer care. Its product, Trapelo, is a win-win solution for doctors, labs and payers that need real-time, evidence-based information and full transparency to make patient-based decisions faster. Karan Cushman helps lead Trapelo Health in developing a user-centered interface design, strategic marketing + sales program and strong brand equity for its innovative precision medicine platform, Trapelo. She is a marketing, design, and UX veteran who has spent more than two decades immersed in the health, life science and biomedical industries. Her award-winning, results-driven work in these industries has been recognized internationally for raising engagement, support, and brand loyalty.Karan’s extensive experience ranges from work with pharmaceutical leaders such as Vertex to biotech startups. She has helped institutions like The Jackson Laboratory grow into their own and international life science conglomerates like Lonza evolve over and over. She is a certified IBM design-thinking facilitator, a graduate of Rochester Institute of Technology and cancer survivor. -
Host, Executive Producer, Co-FounderPrecision Medicine Podcast Nov 2018 - PresentThe award-winning Precision Medicine Podcast® is a media platform that brings together industry leaders to help accelerate the effective use of precision medicine for cancer care. Now, in its fifth season and listened to in over 100 countries, Karan serves as host and executive producer. The podcast was originally the strategic, marketing vision of Karan as she saw the potential value in creating and branding an unbiased podcast that would help bring precision medicine to more patients and market visibility to a rising brand, Trapelo. With the support of Trapelo sponsorship and CEO Clynt Taylor, she and then host Jerome Madison hit the ground running as co-creators. To date, the podcast has featured thought leaders in diagnostics, informatics, clinical care, real-world evidence, advocacy, care management and much more.
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Head Of Strategy, Brand Experience And Marketing, NeoaccessNeogenomics Laboratories Jul 2022 - Jul 2024Fort Myers, Florida, UsAs product business lead, Karan was responsible for managing strategic objectives, brand initiatives, product design, user experience, as well as marketing activities for NeoAccess. Created specifically for oncologists and based on the Trapelo model she helped design, the NeoAccess technology platform provided built-in clinical decision support to simplify and streamline evidence-based biomarker testing into an easy-to-use NeoGenomics’ online ordering experience. In this role, Karan worked cross-functionally with corporate marketing, clinical sales, advanced diagnostics and product teams to optimize customer experience and activate the brand promise of the corporation. Today, she continues to support the development of NeoGenomics clinical decision support solution as it migrates into a single online ordering platform. -
Head Of Brand Experience And Marketing, InformaticsNeogenomics Laboratories Jun 2021 - Apr 2023Fort Myers, Florida, UsKaran led strategic brand and marketing activities for NeoGenomics' Informatics division through several transition periods. This comprehensive responsibility consisted of product positioning, user experience, marketing and communication strategies including the development of a content marketing program, and creative execution. As a member of the leadership team, Karan worked cross-functionally with corporate marketing, engagement, patient and product teams to optimize the user experience and help elevate the corporate brand. -
Marketing And Creative Strategist, Brand + Product SalesLonza May 1998 - Jul 2015Basel, ChLonza, Inc. offers over 1,400 bioresearch and drug discovery tools designed to help scientists worldwide speed research and gain relevant results. As a life-science company, their mission is to provide the products that accelerate drug discovery, development and manufacturing of therapies.Through multiple acquisitions, Karan supported global product leads in U.S. and Euro in developing go-to-market strategies and creative for legacy and first-to-market products in one of the most competitive spaces in the life sciences. When innovation was quiet, through intense VOC research and market understanding we created new products, such the QC Insider, which solidified the company's strength in providing gold-standard support."'See Flash Run’ is the most successful campaign in company history. The direct mail and digital marketing generated more leads and sales than any other effort in recent memory.” – Product marketing team lead -
Strategist + Creative DirectorThe Jackson Laboratory Apr 1998 - Oct 2007Bar Harbor, Me, UsUnrivaled in mouse genetics research, The Jackson Laboratory supplies resources and information to scientists around the world. TJL is a non-profit institution whose mission is to discover precise genomic solutions for disease and empower the global biomedical community in the shared quest to improve human health.Supporting leadership, Karan led the creative vision for critical advancement communications and fundraising campaigns through multiple director changes and during the most pivotal growth period in Lab history. -
Partner + Creative DirectorAriel Creative Apr 1998 - Jun 2007Karan led the strategic vision and creative team at Ariel Creative, a design firm with a 25-year history most known for its biotechnology, healthcare and non-profit industry focus. Karan cultivated lasting relationships with companies like The Jackson Laboratory, FMC Bioproducts, Lonza, Genzyme and Make-A-Wish®, to name a few. For nearly a decade, she continued to grow the firm's biotechnology focus and client roster through award-winning brand initiatives and marketing campaigns.
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Art DirectorHolland & Holland Advertising Dec 1996 - Apr 1998Karan helped lead the creative team at this boutique advertising agency known for its intense research and spot-on creative in the healthcare, wellness and real estate development industries. Alongside Stephanie Holland (she-conomy.com), Karan helped launch Daniel Corporation's premier "aging in place" retirement community, Somerby. The agency received numerous awards for its positioning and branding work.
Karan Cushman Skills
Karan Cushman Education Details
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Rochester Institute Of TechnologyDesign And Photography Dual Major -
Maine Photographic WorkshopDigital Animation
Frequently Asked Questions about Karan Cushman
What company does Karan Cushman work for?
Karan Cushman works for Cushman Creative
What is Karan Cushman's role at the current company?
Karan Cushman's current role is Health Science Brand Strategist, UX Design + Design Thinking Expert, Precision Medicine Podcast Co-Founder/Host/Producer, Trapelo Head of Brand/Marketing, Cancer Survivor + Mom.
What is Karan Cushman's email address?
Karan Cushman's email address is kc****@****hts.com
What is Karan Cushman's direct phone number?
Karan Cushman's direct phone number is +120737*****
What schools did Karan Cushman attend?
Karan Cushman attended Rochester Institute Of Technology, Maine Photographic Workshop.
What are some of Karan Cushman's interests?
Karan Cushman has interest in Kids, Children, Cooking, Electronics, Home Improvement, Environment, Gourmet Cooking, Science And Technology, Animal Welfare, Home Decoration.
What skills is Karan Cushman known for?
Karan Cushman has skills like Creative Direction, Brand Development, Graphic Design, Corporate Communications, Marketing Strategy, Online Marketing, Marketing, Advertising, Corporate Branding, Leadership, Direct Mail, Event Management.
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