Empowering artists to take control of their music journey and scale their careers.

As the Co-Founder and Business Development Officer of DREAMSNDELUSIONS Music, I spearhead the strategic vision and operations of our innovative record label. Our mission is to empower artists by consolidating their assets and providing comprehensive support to maximize their creative and financial potential.At DREAMSNDELUSIONS, we focus on:1. Artist Development: Nurturing talent and honing their unique artistic voice.2. Asset Management: Centralizing and optimizing the management of artists' assets for better control and growth.3. Production and Distribution: Ensuring high-quality production and effective distribution of music across various platforms.4. Marketing and Promotion: Crafting tailored marketing strategies to enhance visibility and reach.5. Legal and Financial Support: Offering robust legal and financial guidance to safeguard our artists' interests.With a deep passion for music and a commitment to excellence, I lead a dedicated team that collaborates closely with artists to turn their dreams into reality. Join us on our journey to redefine the music industry and create lasting impacts.

As an artist, I have honed my marketing skills to promote my work effectively, resulting in over 2 million streams on Spotify (10m+ on all DSPs) and a distribution deal with Believe APAC. Alongside my musical talents, I have developed a range of technical skills that are essential in my career. With proficiency in LogicProX and other audio recording software, as well as Photoshop, iMovie, and Illustrator, I am able to create compelling artwork, music videos, and promotional materials.I have a deep understanding of complex contracts across multiple geographies, including North America, Europe, and Singapore. This enables me to optimize my streaming and publishing royalties and ensure that I receive fair compensation for my work.I have created websites, ad campaigns, logos, and press releases, as well as developed marketing plans and long lead plans, all of which have proven effective in promoting my work. As I continue to grow and evolve as an artist, I remain committed to pushing boundaries, innovating, and creating art that inspires and moves people.I am always eager to learn and expand my skill set, exploring new avenues and technologies that can help me achieve my goals. With my passion for music and my expertise in marketing and technical skills, I am confident in my ability to continue to make a meaningful impact in the music industry.

As a Business Development Analyst at KNOW App, my work involved spearheading strategic initiatives for platform growth. Specialized in both procuring and crafting high-impact training content, as well as establishing exclusive partnerships. I played a role in kickstarting KNOW's expansion into the Canadian market and meticulously compiled a targeted list of leads for user acquisition, contributing significantly to KNOW App's leads database.

Played for the UBC Rugby Club on a rotational basis.

Undertook a research project on the payment solutions/FIN-tech market in Canada which covered entry pathways and opportunities for start-ups from the perspective of regulation, innovation and technology. Topics covered include market data and trends, key players, and government incentives.

Played for the Wanderers Rugby Football Club in Singapore and was a registered player with the Singapore Rugby Union.

Conducted a market analysis for Beijing, Singapore and Mumbai to evaluate Shopological’s entry into Asia. Topics covered include market size, break up of domestic and tourism markets, key players and local fashion trends.

Supported the software development team. Shadowed the Lead Developer to learn programming skills in MongoDB and Python.