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Ken Karangi, Mba, Cim, B.Sc, Clssyb is listed as Digital Marketing Manager | Data-driven marketing leader with a proven track record of success in developing and executing ROI optimized campaigns in Africa and internationally based in Nairobi County, Kenya. AeroLeads shows a matched LinkedIn profile for Ken Karangi, Mba, Cim, B.Sc, Clssyb.
Ken Karangi, Mba, Cim, B.Sc, Clssyb previously worked as Digital Campaign Manager at Snapplify and Retail Marketing Lead at Text Book Centre Ltd. Ken Karangi, Mba, Cim, B.Sc, Clssyb holds Master Of Business Administration (Mba), Business Administration from Jomo Kenyatta University Of Agriculture And Technology.
Am an experienced data-driven campaign manager and marketer specialising in high ROI performance, passionate about consistently delivering exceptional results.I started out with an IT degree, but things took an exciting turn during my MBA studies when my passion for marketing was sparked, influencing the trajectory of my career. Balancing with my MBA studies, I embarked on a side project. Its success echoed through major news stations, including CNN and Kenya's leading broadcasts. Since then, I've embraced the thrill of experimentation in the marketing realm. With each venture, I connect deeper, striving to touch lives and make a lasting impact.With over 10 years of experience in marketing and digital, including 5 years in senior management roles, I have developed and executed creative and innovative marketing campaigns that drive business growth.My experience lies in digital marketing (B2B and B2C), e-commerce, ROI Optimization, conversion rate optimization, SEO, customer experience, brand management, end-to-end social media and PPC campaign management, PR & communication, partnership structuring, and event management. I excel in leveraging marketing automation, data analytics & insights, and strategic planning to deliver exceptional outcomes.Some of my notable achievements include:✓ Achieving a 24% revenue increase through effective social media strategies and search marketing (PPC) strategies✓ Generating a 7x return on ad spend within 3 months✓ Significantly reducing the cost of acquisition on digital platforms by over 4 times✓ Driving 200%-30% e-commerce sales YoY✓ Increasing website traffic by 10% through successful implementation of SEO optimization strategiesI have successfully led marketing teams and managed budgets, overseeing comprehensive digital and traditional marketing strategies. I am skilled in fostering brand loyalty, establishing partnerships, and delivering exceptional customer experiences.
Listed skills include Java, C++, Javascript, Mysql, and 25 others.
A career timeline built from the work history available for this profile.
Nairobi, Kenya
Snapplify is at the forefront of edtech solutions in Africa, and specialises in enabling digital learning for individuals and institutions via the largest digital educational marketplace in Africa.
Nairobi, Kenya
✓ Created and implemented an SEO strategy that resulted in a 30% uplift in organic traffic✓ Improved conversion rate for paid campaigns from 2.5% to 4%✓ Worked with a team to create a B2B e-commerce portal✓ Together with the team, launched 3 new branches✓ Successfully implemented a new retail branding concept for the TBC flagship store (The largest in East Africa). A concept still used to date✓ Formulated a partnerships strategy to achieve 5 contributing partners each quarter
Nairobi
✓ Led the restructuring of TBC's ecommerce customer experience, resulting in an increase in NPS score from 6.2 to 8.8✓ Increased website visitors by 20% year on year✓ Formulated and executed a social media strategy resulting in an organic reach of over 5,000 daily visitors and over 40,000 daily paid reach, achieving an audience growth of 130% year on year✓ Established a successful partnership program that generated millions of KES additional marketing budget
Nairobi
✓ Achieving a 200% - 300% year-on-year sales growth, from a few tens of thousands to millions in monthly sales✓ Created an international standard shopping cart capable of handling TBC’s 50,000+ SKUs and several local payment integrations✓ Won the Best E-Commerce Website Bookshop category at the 2019 E-commerce awards✓ Creating numerous brand loyalty events/campaigns including TBC Book Club, one of the largest online and offline book clubs in Kenya, TBC Kids Club which is a fun learning club for young children✓ Achieved over 5X Return On Ad Spend on 80% of my digital campaigns
Nairobi
-Senior website/software developer in Asilia’s Kenyan office -Coordinate overall activities in the Kenyan office with the UK office-Promoting Asilia objectives in Kenya-Client relations
-Team Leader -Project planning and management -Client Relations -Web Development
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Ken Karangi, Mba, Cim, B.Sc, Clssyb is listed as Digital Marketing Manager | Data-driven marketing leader with a proven track record of success in developing and executing ROI optimized campaigns in Africa and internationally.
Ken Karangi, Mba, Cim, B.Sc, Clssyb is based in Nairobi County, Kenya.
Ken Karangi, Mba, Cim, B.Sc, Clssyb has worked for Snapplify, Text Book Centre Ltd, Asilia, Farwell Consultants Limited, and Intellisoftplus Solutions.
You can use AeroLeads to view verified contact signals for Ken Karangi, Mba, Cim, B.Sc, Clssyb, including work email, phone, and LinkedIn data when available.
Ken Karangi, Mba, Cim, B.Sc, Clssyb holds Master Of Business Administration (Mba), Business Administration from Jomo Kenyatta University Of Agriculture And Technology.
Ken Karangi, Mba, Cim, B.Sc, Clssyb is listed with skills including Java, C++, Javascript, Mysql, Sql, Html, Microsoft Sql Server, and Xml.
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