- Led marketing initiatives for subsidiary companies and overseeing projects at the local market.- Contributed to the formulation and enhancement of marketing plans and strategies for subsidiary companies.- Devised comprehensive digital marketing strategies in alignment with company objectives and key performance indicators (KPIs).- Monitored and evaluated the performance of all digital marketing campaigns.- Executed, managed, and optimized digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LINE Ads, and TikTok Ads.- Developed SEO strategies to increase online brand visibility and drive traffic.- Spearheaded the recruitment, collaboration, and evaluation of agency partners to ensure alignment with campaign objectives and overall performance goals.

- Coordinated cross-functional teams to launch comprehensive marketing plans at both domestic and regional levels, particularly in South East Asia region.- Generated analytic reports, identified trends, and provided actionable insights to drive and optimize traffic, behavior, campaign response, and keyword research/analysis.- Monitored and evaluated the performance of all digital marketing campaigns, analyzing ROAS, ROI and KPI attainment.- Planned, managed and executed all online communication channels, including websites, social media platforms, KOLs, and e-commerce platforms (such as Lazada and Shopee).- Led digital media planning and advertising campaign optimization across social media platforms and online advertising tools (e.g., Google Ads, Facebook Ads, SEM).- Developed, executed and optimized SEO strategies to increase online visibility and traffic.

- Collaborated in the development of marketing plans and strategies with cross-functional teams.- Planned, executed, and optimized digital advertising campaigns within allocated budgets, leveraging platforms such as Google Ads, Facebook Ads, SEM, and other relevant digital channels.- Developed, implemented, and refined SEO strategies aimed at enhancing online visibility and driving targeted traffic.- Assisted in analyzing marketing data (campaign results, conversion rates, traffic etc.) to improve marketing strategies.