In my role as a Marketing Specialist at Shahn - Truck on Demand in Dubai, I led initiatives to drive repeat purchases and optimize customer engagement through targeted promotional offers. I conducted in-depth customer behavior analysis to identify high-value customers, and devise enhanced customer relationship strategy. Additionally, I continuously reviewed and documented application bugs to ensure timely releases and coordinated with the software team to address technical requirements.

• Streamlined customer onboarding process for the E-commerce platform• Led digital strategy for the launch of 70+ products across 14 categories• Managed platform content, ensuring accurate product listings and de-listings.• Developed and executed strategies to drive online sales, optimizing product visibility and customer engagement.

• Clients – Nestle Infant Nutrition, GSK Horlicks, Ministry of Health Afghanistan and Omron• Successfully managed marketing communications of super-premium Infant Formula portfolio (Nestle NAN and NAN EXCELLAPRO• Conceptualized, ideated and created industry first nutrient calculator mobile app for GSK Horlicks • Task planning, liaising & budget allocation (budgeting)- achieved productivity of the internal teams by 2X that helped finish the creative mandate of my clients before time

Portfolio managed – Trident & Oberoi Hotels• Expedited end to end customer life-cycle and own 100% KPIs and performance metrics to develop and optimize CRM programs to create the best guest experience• Implemented campaigns that boosted new enrolments, repeat business and redemptions

Portfolio managed – IONA Cosmetics, Cygnus Hospitals, Godrej Interio and Firstsource• Launched new cosmetic product line • Devised buzz creation campaign to aware consumers about the efficacy of Godrej Interio furniture• Conceptualized and developed digital assets for the clients – website, microsite, blogs etc.