Karan Oberoi Email & Phone Number

• Development of sales funnels, including creation and management of product, category, order, upsell, checkout, and thank you pages
• Extensive AWS utilization, including exposure to S3(Static Storage), Route53(DNS), EC2, CloudFront(CDN), and Glacier(Data Archiving)
• Data visualization and report analysis to improve sales funnel results, manage risks, and enhance marketing efforts
• Maintain and organize detailed documentation, establishing protocols for media asset organization, hosting procedures, tech testing, etc.
• Conversion tracking, optimization, and remarketing through Facebook Pixel, Google Analytics, and Google Tag Manager
• Conduct AB testing using Google Optimize and Funnel Flux, tailored to improve customer experience and increase conversions

• Experienced in custom code and implementation using popular e-commerce platforms such as Shopify and WooCommerce
• Strong understanding of UI, cross-browser compatibility, mobile first responsive grid-based designs
• Deep understanding of object-oriented web development languages/frameworks such as Liquid, Ruby, PHP, HTML, CSS, JavaScript, JQuery and API’s
• Server-side development of databases and functional algorithms using Ruby, Rails, Sinatra, SQL, and PostgreSQL
• API implementation using Facebook, Google Maps, Instagram, Twitter, PayPal, Stripe, Shopify, etc.
• Extensive practical experience in Test-Driven Development, and Object-Oriented Design

Norco, California, US

• Developed and maintained landing and product pages for WordPress site, with custom ecommerce development (WooCommerce)
• Used Java-based reports software (iReport) to develop custom BI reports
• MySQL custom queries and stored procedures implemented to deliver regular interval inventory data
• Inventory integration to synchronize warehouse management system with ecommerce site

• Created reports to fulfill information requests using MS SQL Server 2016, with emphasis on business intelligence
• T-SQL development and optimization (querying, scripts, stored procedures) for multiple production environments
• Scripting automation tasks and complex algorithms for internal efficiency using PowerShell
• Applied Agile methodologies and tools, including JIRA and Confluence
• Worked with Directory Servers e.g. LDAP

Corona, CA, US

Bachelor'S Degree, Social Ecology

Graduate, Full Stack Web Development

Graduate, Entrepreneurial Startup Bootcamp

High School