Kara North Email & Phone Number

Pittstown, New Jersey, United States

∙ Engage in social listening to determine best practices to further engage audience and follow emerging media and competitive landscape to determine industry trends∙ Analyze and compile Facebook and Instagram analytics in monthly social media audit to measure growth in brand awareness, follower count, reach and engagement ∙ Consistently increased KPIs over first two months, including Instagram following by 12%, average reach per post by 33% and average engagement per post by 36%, while also achieving 5k follower milestone; doubled Facebook average reach per post while achieving 12k page ‘likes’ milestone∙ Create and manage social media posts for both Facebook and Instagram∙ Advise winemaker on social media strategies and concepts to expand the vineyard brand, including building followers, interacting with UGC, engaging different audience demographics on different platforms and utilizing Instagram Story Features

Pittstown, New Jersey, United States

∙ Coordinate, organize, promote and facilitate private events, corporate meetings and social functions throughout the year ∙ Maintain and grow business with established guests, cultivate relationships to sell event space and events on property as well as establish personal rapport with each client to ensure that event is properly executed and enjoyed ∙ Meet with prospective clients/guests to present all benefits that the vineyard has to offer ∙ Manage each event and handle any issues or problems that may arise during event ∙ Assist with Tasting Room management and serve as shift manager to oversee staff of up to 20∙ Lead wine tastings and bartend events

Remote

∙ Edited videos in Adobe Premiere for web and social media content to market company’s services, including virtual career development workshops ∙ Created virtual course content on areas like professional development, diversity & inclusion and personal branding for college athletes ∙ Ingested high volume of video and transcode media to editable formats ∙ Organized and manage master video inventory so that all content is accessible to various parties∙Strategized to expand company reach and further develop virtual programs to assist athletes who have had their seasons cut short

Newark, Delaware, United States

∙ Trained walk-on athletes to establish foundation of proper technique and endurance

Newark, Delaware

∙ Taught 50 students per semester how to write and deliver a speech based off of audience analysis, with the goal of increasing confidence and skill while speaking in front of an audience ∙ Gave lectures, graded assignments and advised students on public speaking techniques

Newark, De

∙ Served media relations role for assigned sports including baseball, men’s and women’s soccer, women’s rowing, men’s and women’s swimming and diving ∙ Wrote web content for bluehens.com and local news outlets including media releases, student-athlete feature stories and game recaps ∙ Completed administrative tasks including updating athlete profiles and rosters, and creating photo galleries ∙ Produced daily all-staff newsletter in Meltwater, distributed to 150 staff members to highlight local and national news in sports ∙ Managed team social media accounts (Twitter and Instagram), as well as edited live clips in SnappyTV to capture game highlights during home competitions and team events for assigned sports ∙ Reported statistics for home baseball games using StatCrew software ∙ Increased baseball team Instagram follower count by 1,200 and Twitter follower count by 400

Newark, De

∙ Analyzed student-athlete young alumni giving trends (percentages and allocations) ∙ Developed plan for implementing Letterwinners/Varsity organization based off of research of and communication with peer universities ∙ Designed educational plan for student-athletes on philanthropy ∙ Presented capstone project to DAR staff recommending social media strategy to increase student-athlete young alumni giving ∙ Conducted benchmarking with several university's athletic departments on Letterwinner organizations, current student-athlete and alumni giving, philanthropy education initiatives and social media techniques

University Of Delaware

∙ Attended all home games∙ Managed the University of Delaware Baseball Team's Twitter account @DelawareBASE∙ Updated bluehens.com with game/player stats, team records and play-by-plays

Newark, De

∙ Served as team captain ∙ Team representative for Student Athlete Advisory Committee (SAAC)∙ Earned 2019 Team's Most Valuable Player award, decided through a team vote ∙ Worked with team members to achieve common goals∙ Displayed strong work ethic through rigorous year-round training∙ Demonstrated comfort while performing under pressure

Remote

∙ Conducted research development on client services and healthcare topics centered around the opioid epidemic, including clinical decision support, RCM and gamification ∙ Created editorial calendars to track topics covered by health publications and notify team on when to pitch newsworthy stories ∙ Pitched award winning client services to local and major news outlets

Columbia, Maryland

∙ Assisted account leads on large-scale event planning, including MLB All Star Weekend and the annual Huk Performance Fishing Bassmaster Elite Series ∙ Wrote press releases and media advisories for events including the Cal Ripken, Sr. Foundation’s Team 8 Tour and MLB Play Ball clinic, Aberdeen IronBirds’ Badges & Ladders benefit softball game, and the 10th annual Homeruns for Horton’s Kids ∙ Wrote web content for RipkenBaseball.com, including feature stories for Ripken Baseball’s “Coach Spotlight” ∙ Secured a segment on a major news outlet ∙ Used Meltwater to create media lists and track analytics ∙ Took lead on Cal Ripken, Sr. Foundation Badges for Baseball clinic tour featuring Matt Stillwell ∙ Created and distributed client newsletters via Constant Contact

Newark, Delaware

∙ Oversaw student executive board of nine and more than 100 general members ∙ Dedicated ten hours per week to plan biweekly meetings, workshops and special events ∙ Established relationships with communication professionals and organizations ∙ Attended National Conference in Boston in Fall 2017

University Of Delaware

∙ Planned annual "Night With the Pros" event in the fall semester, including developing the event's theme and coordinating corresponding panel speakers∙ Coordinated profession-oriented field trips for members to public relations departments, agencies and other relevant businesses in both New York City and Philadelphia∙ Created all videography and promotional videos for PRSSA-UD

University Of Delaware

- Created and maintained distribution e-mail lists on MailChimp- Managed all Chapter correspondence, including weekly updates, general meeting recaps and any other email blasts as assigned- Recorded attendance at every PRSSA function and manages membership point system- Responsible for taking minutes at every executive board meeting including weekly tasks and distributing to board members- Maintained close communication with the rest of the executive board to ensure emails include all details from every position.

University Of Delaware

∙ Shot weekly series “New Connections: Creating Interdisciplinary Knowledge Through Community Engagement”, which features two speakers and topics each week∙ Edited raw footage into a highlight video for ISLL YouTube channelFind all of my highlight videos at https://www.youtube.com/channel/UCxEhmD80tC3jDQFV_5cSAAg

University Of Delaware

∙ Produced and directed “Hens Sports Night”, the network’s sports news talk show ∙ Shot and edited content to run on live biweekly shows utilizing Final Cut Pro ∙ Filmed live action sports events, conduct interviews, write scripts to run on biweekly, live broadcasts∙Completed projects from start to finish to run on live broadcasts∙ Called for various camera angles during live broadcasts and alternated between multiple angle selections∙ Communicated effectively with talent, camera, and audio operators to ensure a smooth production∙ Pitched ideas for future stories or segments

University Of Delaware

∙ Managed university branded Twitter and Instagram accounts∙ Attended and promoted career fairs, on-campus events, and athletic competitions to share UD experience with prospective students

University Of Delaware

∙ Contributing writer and staff member for the The Odyssey social content platform at the University of Delaware.∙ Responsible for submitting weekly articles ∙ University of Delaware's most shared article 5/08-5/14: "Hang in There, UD" with 319 sharesFind all of my published articles at https://www.theodysseyonline.com/@karanorth

University Of Delaware

∙ Updated and maintains all social media pages and accounts (Facebook, Twitter, Instagram) which allows BHLP members to remain updated while also recruiting new members ∙ Attended all events and collaborates with guest speakers in order to provide members with current and valuable information∙ Created promotional videos and utilizes creativity in exploring new means of displaying information (gifs, memes, video clips)

Master'S Degree, Communication

Mass Communication/Media Studies

Activities and Societies: Public Relations Student Society of America (PRSSA), Student Television Network (STN49), University of Delaware.

Education record

Activities and Societies: Key Club Secretary | National Honor Society | Class of 2014 Officer | Varsity Tennis Captain | Varsity Track.