Expand My Business is one of the largest marketplace platform which helps you find various services like Ecommerce , Gaming , ERP ,Digital Marketing & Professional Services.

An energetic, motivated and highly dynamic person with strong working skills and a broad range of hands-on experience ranging in Technology, Travel, Food Tech, Ecommerce, Insurance, Retail industry & Telco segments. Quick and fast innovation and growth hacking to transform digital platforms to increase performance, recognition and loyalty with highly targeted campaigns that drives business goals. Adept at working with both digital agencies and client organizations and delivering on marketing and commercial goals.Key Accomplishments :● Increased application downloads volume by 233% on yellowpages.ae and online user base by 42% month on month via digital marketing & engagement campaigns.● Successfully initiated https://www.linkedin.com/redir/general-malware-page?url=Connect%2eae%2FDigital Marketing (Big Data targeted campaigns) from conceptualisation to delivery that resulted increased in revenue by 20%● Increased engagement / active downloads of smiles rewards app downloads by 110% through marketing & commercial negotiations with partners.● Increased overall value proposition by creating a profit centre (Digital marketing agency) and executed over 200 digital campaigns for SME’s in three years.

Drove digital marketing (SEM/SEO/Social) initiatives for improved sales growth and profitability. Created strategies for affiliate, customer acquisition and retention, involving stakeholder management, competitive market research/analysis, and negotiation of strategic partnerships with third-party internet marketing firms and vendors.Built digital alliances with the top portals in the UAE for content sharing and provided value add services across online and mobile platforms. Improved the volume of sessions and mobile downloads, number of web sessions, page views, and mobile application downloads within 6 months of joining. Engaged in product and GTM strategy planning and implementation, reduced operating costs, improved customer retention, and strengthened brand presence and awareness across markets.

Managed a multi-million dollar marketing budget and led account management and market research initiatives to drive organic growth.Acquired, nurtured, and built key accounts by understanding their business challenges and growth plans, designing and implementing innovative marketing and advertising solutions, and contributing to their top line and bottom line growth.Some key highlights – Improved lead generation by providing guidance to SAP for communication and demand generation through digital media, developed a customised loyalty program integrating digital media/CRM and client legacy system specifications, and managed a project to launch the e-commerce portal and social media communication channels for a retail SME.

I was responsible for creating advertising and marketing strategies, management of key projects and client servicing across UAE, GCC and Levant regions.Development of an effective campaign across product categories for HP, leading corporate advertising for Emirates, maximizing advertising reach through ATL, BTL, social media and digital marketing avenues and leading a project to launch the e-commerce portal for HP

As Account Manager, managed client servicing for various key accounts including CCA, the Kingdom’s civil aviation regulator, Diner’s Club, DSF/Sola Hypermarket chain and Royal University for Women leading to achievement of revenue growth goals.

This was the start of my career and I was involved in managing key accounts such as Bahrain National Insurance, Megamart Hypermarkets, Chevron – Middle East and North Africa and KIA Motors.