Questioning how business and design can be used to inform one another; utilising design to inform key strategic aims and applying the method of thinking/ design processes to business culture. As a creative, I continue to experiment with different techniques and approaches, blending across industries to create something unique; often sourcing new mediums for inspiration to challenge my thinking. I have been fortunate to be involved in the design of several new spaces, whilst most recently applying my thinking to numerous brands- developing their visual identity. I continue to engage with different disciplines of design, forever obsessed with the differentiating factors and how those lines could be blurred.