• Prospecting and conducting extensive market research to identify new opportunities• Handling all potential partnership opportunities• Planning and overseeing marketing initiatives• Handling and developing pitch strategies with a focus on future growth• Instrumental in developing initiatives for new projects with the product development team• Suggest improvements in business strategies based on customer feedback mechanisms

• Anticipate, identify, and resolve staffing issues with a results-oriented approach• In collaboration with the operational CSMs, responsible for performance management issues including identification of developmental needs and management of under-performance by coaching, counseling, and disciplining• Participate in management team decision making pertaining to the resource department• Coordinate operational activities with operational managers and leads• Work within a team to deploy unionized staff in a fast-paced and dynamic airport environment while effectively communicating to both internal and external stakeholders • Provide reports and statistics to senior management on a daily basis• Maintain On Time Performance standards• Effectively plan and delegate daily work assignments for unionized staff using airport automation deployment tools• Use and maintain scheduling programs, ESD/AE/FSC/Real Time etc

• Launched an out-of-home advertising firm targeted toward young adults by setting up advertising systems in and around university and college campuses• Designed and distributed digital marketing materials (website, sales emails, SEO/SEM) and planned and implemented engaging campaigns to generate interest from prospective clients• Developed strong communication and influencing skills by interacting with partners in negotiations and soliciting business from potential clients via cold calls • Utilized project management abilities to complete a variety of business tasks such as conducting competitor research, organizing operations and logistics functions, while adhering to a strict deadline schedule• Strategically developed supplier relationships through research, analysis of benefits, and networking to ensure fulfillment of operational needs • Demonstrated leadership skills by negotiating partnership agreements with two educational institutions, including the largest private university in Punjab