Kara Emerson Email and Phone Number

Team with Sales, Marketing, Analytics, Operations, Service Delivery and Engineering to define, develop, market, sell and deliver technology-driven healthcare communications solutions focused on population health (preventive health, condition management, clinical monitoring, adherence, risk assessment, wellness programs, health program experience, etc.) and related areas. • Support sales team in designing population health solutions presented in proposals and client facing PowerPoint presentations.• Work closely with analytics to leverage program outcomes and findings to help guide future program designs. Developed a yearlong multi-modal segmentation outreach strategy founded on a behavior analytics segmentation model. • Collaborate with clients to develop a solution strategy with a strong focus on improving HEDIS rates, by establishing objectives and success measures, identifying pain points and challenges, and understanding data capabilities and timelines.• Guide content development and message framing for member engagement outreach founded on behavioral economics and health communication theories.

Worked across teams to define, develop, market, sell and deliver technology-driven healthcare communications solutions focused on population health and related areas. • Ongoing Sales training on new or modified population health solutions that support the ever-changing healthcare market.• Conducted qualitative research by organizing and moderating focus groups to gain insight into a new hypertension-monitoring product.• Performed healthcare market research and competitive analysis to inform solutions direction. Maintain understanding of key market drivers, issues and players in assigned projects and/or markets.• Guide and review clinical content across all modes of communication

Contributed to development of content and strategy promoting health behavior change as well as providing a competitive market advantage for Health Dialog’s products. • Developed outreach materials effectively driving member engagement and health behavior change on issues such as diabetes, heart disease, allergies and medication management for large insurance providers and Fortune 500 companies. • Planned, wrote, tested and implemented direct-to-consumer and provider content for various communication channels improving provider practices and members’ overall health. • Managed client-level outreach materials, serving as a liaison between clinical, content and client service teams ensuring material approval and accuracy.

Consulted and collaborated with the MGH Diabetes Program Manager regarding patient-provider communication and patients’ diabetes self-management. • Designed and developed communication tools for both patients with diabetes and diabetes educators improving patient-provider communication and diabetes self-management. • Conducted formative research including literature review, environmental scan, surveys and pre-tests ensuring communication deliverables’ accuracy, utility, and audience relevancy. Research methods drove strategy and development of deliverables and found positive feedback from patients and providers regarding perceived value, effectiveness, and likelihood of employment. • Advised implementation of two Motivational Interviewing Continuing Medical Education workshops for diabetes educators consisting of PowerPoint presentation, role-playing, and integration of communication tools; increased comprehension of Motivational Interviewing and perceived self-efficacy toward implementing technique.

Collaborated with Community Health Director and across departments to plan and organize community events. Researched and wrote promotional and educational material. • Played active role in Brookline’s campaign to link public health and climate change with focus on nutrition and physical activity. Created educational material including quiz for “A Healthier You, A Healthier Planet” campaign increasing awareness of how individuals’ health can impact environment and climate. • Utilized social media platforms in promoting health topics and events to Brookline residents, which increased department’s Facebook presence and followers. • Applied project and time management skills toward planning and organizing community events such as flu clinics and climate change events. − Created fact sheets and coordinated material production and distribution for Brookline “Car-Free School Day” campaign encouraging 6,000 kids from Brookline public schools to walk to school. − Promoted Brookline seasonal flu clinics by designing and distributing flyers and updating information on Website and Facebook profile.

Communicated within and across departments to assess and improve the Graduate Medical Education programs’ standing with the Accreditation Council of Graduate Medical Education (ACGME). • Analyzed and coordinated data and research for Children’s Hospital Graduate Medical Education Program. Synthesized results and conclusions in Microsoft Excel charts, graphs / tables and presented in monthly / annual reports allowing assessment and improvement of programs current standing with ACGME. • Communicated with program directors regarding compliance with ACGME requirements, policies and procedures, resulting in significant increase in compliance rates among 21 programs.

Granted merit-based assistantship offered to full-time applicants judged to be exceptionally well qualified for graduate study based upon comprehensive academic credentials. • Developed and delivered lectures to Emerson College undergraduate classes on ‘media for social change’ and ‘health communication and technology’. Presented engaging material and media via PowerPoint and integrated in-class activities improving comprehension, retention and preparation for future exams. • Conducted literature reviews; assisted in recruiting focus groups and modifying a coding scheme for focus group analysis increasing research participation and further developed research paper for publication. • Analyzed focus group data regarding young women’s knowledge and attitudes about osteoporosis, driving strategy development of communication interventions to improve women’s bone mass density.

Promoted healthier cooking methods among community members living in adobe style housing which reduced respiratory related health problems. • Communicated severity of current practices and increased engagement in an alternative method through collaboration with community members; new method was implemented and utilized in various households within 4 weeks of campaign.

Completed market surveys, organized resident functions, designed and produced promotional material and marketing strategies, and met with local business managers. Applied sales and interpersonal communication skills toward leasing and renewing apartments. Assisted with the preparation of weekly and monthly reports, created the monthly community newsletter, organized prospective and current residents’ records.Administration: Assisted with the preparation of weekly and monthly reports, created the monthly community newsletter, organized prospective and current residents' records.

Developed a media kit consisting of press releases, feature stories, CEO letter, and a brochure. Conducted various interviews and research methods.

Aided in organizing community-based projects, PowerPoint presentations, grant and market research, for a research, technology, communication and production company.Participated in public hearings, client meetings and strategic consulting processes. Worked independently assisting in creating print, electronic and multimedia projects.