Kara Oldford Mcgrath Email & Phone Number

• Serving as fractional marketing lead for clients within collective of business professionals• Led the in-housing of Fortune 500 company's paid social efforts

Cleveland, Ohio, United States

Empowering business growth through strategic marketing leadership and services• Serving primarily SMBs with growth and strategy road maps • Marketing team support and/or structure consulting• Branding consulting and road map• Fractional marketing services

Cleveland, Ohio, United States

• Led the delivery and development of solutions to address business needs driving measurable impact• Coached and developed team of experts in accordance with client goals

• Led the media buying team managing paid social campaigns while driving forward client KPIs to unlock opportunities within execution, insights, and recommendations• Accountable for team P&L, resourcing, and process improvements

Cleveland/Akron, Ohio Area

• Oversaw and supported media buying team managing paid social campaigns, for key clients including LVMH, Sephora, Tory Burch, Chipotle, and Tiffany & Co.• Developed training plans and spearheaded new processes for team and organizational efficiencies

• Ultimate accountability for clients and Fathom success• Provide unparalleled partnership to clients through strategic digital marketing insights and recommendations

Valley View, Oh

• Supported Account Managers and growth of various account sizes• Accountable for enterprise account success and pricing• Company lead for project management tool

Valley View, Oh

• Managed client accounts, serving as the primary liaison between agency team members and client marketing teams while adhering to budgets and overseeing account billing• Defined projects and guided team for excellence in the development and execution of campaign strategies

Valley View, Oh

• Managed internal marketing for the nurture marketing team• Managed client accounts, serving as the primary liaison between agency team members and client marketing teams while adhering to budgets and overseeing account billing• Defined projects and guide team for excellence in the development and execution of campaign strategies

Beachwood, Oh

• Worked with cross-functional teams in project management, making adjustments in strategy, scope, budget and the schedule of the project• Responsible for the strategic and conceptual development and oversight of all collateralmaterials produced, ensuring that all graphic standards and brand objectives were met

Wickliffe, Oh

• Monitored website metrics using Google Analytics to make quarterly content and promotional strategic recommendations• Assisted in the creation of storyboards and outlines for website content• Monitored and updated websites using the Drupal content management system• Managed the customer relationship management system, Salesforce, for external e-newsletters

Amarillo, Texas

• Developed press material to reach more than 280,000 members• Created script for annual national award ceremony • Involved in marketing campaigns to various target markets• Ensured appropriate use of tags for SEO

Master Of Business Administration (Mba), Marketing

Activities and Societies: Marketing & Strategy Club President

Bachelor Of Business Administration, Marketing, Communication Studies

Activities and Societies: Beta Gamma Sigma, Lambda Pi Eta Secretary, Phi Eta Sigma