• Work with senior management to set style & development plans, costing/pricing structures, & sales strategies.• Ensure overall department hits sales and margin goals.• Provide seasonal development direction to PD & associate inclusive of fabric, color, style, and volume projections.• Finalize OP seasonal product line and any lab dip, handloom, and strike off options.• Communicate with cross functional mainline partners to ensure OP product is in line with company direction and plans.• Set up and work market appointments with accounts with OP and mainline product. This includes line sheets, any PP/TOPs, historical styles, and new development sales tools.• Recap programs with PD and SVP of Sales to create monthly/seasonal/chase assortment. Include images, buyer request directives, costing requests/analysis, and additional projections.• Initial hand off to PD team after appointment and final confirmation from buyer.• Finalize orders with accounts & relay bulk entry information to PD & customer service. • Provide final approval for on order product.• Attend fittings as needed for new development styles.• Work with higher price point accounts on tagging to mainline deliveries at delayed cadence. • Own excess sell off by running inventory bi-weekly & work with planning/EVP of Sales to communicate what can be released to OP. • Run weekly open order report and work with logistics, customer service, and warehouses to help push through shipments or extension requests.• Create on order chart with style/costing information.• Bi-weekly competitive shopping and market analysis.

-Director of sales and merchandising for private label and Power 2 the Flower branded swimwear, outerwear, intimates and housewares. -Manage east coast / southwest showroom specialty business, west coast specialty and majors accounts and overseas majors. -Manage over $30m in business for private label and branded swimwear, apparel and accessories for Walmart, Burlington, Ross, ASOS, Altar'd State, Lulu's, Buckle, Simons CA, Von Maur, Free People and various specialty stores across the US and CA- Create and analyze sales reports to better understand in season business and forecast silhouettes / prints colors that will work in coming seasons.- Develop effective sales strategies to increase market share and help overall marketing schemes with buyers and company customers- Manage 5 reps across US territory. Delegate regional trade-show tasking to local reps, provide insight, selling tools and sales projections per season. - Maintain and flourish existing retailer relationships. Build P2F business by offering SMUs, in season events, POP and PL assortments that add to overall margin. Analyze weekly sales and identify white spaceAttend quarterly trade shows - Surf Expo, Miami Swim, MAGIC, Swim Collective, FIGProspect for new accounts and team with design to pitch unique programs that support a Minority and woman owned businessPartner with production and design to ensure quality control and timely deliveries

-Oversaw production process to ensure successful import / domestic / Mexico prompt and accurate deliveries.-Prospected and opened Francesca’s / Buffalo Exchange for in stock and branded sale assortments- Partnered with Evereve, Ross and Bloomingdales buying and design team to curate monthly style drops under their private label. Responsible for analyzing selling, monthly travel to accounts to sell the latest fabrications / trims and product.

Oversaw production process to ensure successful import / domestic / Mexico prompt and accurate deliveries.Managed a portfolio of 9 accounts, over $4 million in annual revenue.Increased YOY sales by 16% in the first 7 months.- Curated monthly assortments, adjusted designs by analyzing selling, monitored replenishment programs, production process, fabric washes, and factory processes to guarantee on time, and complete shipments.

- Managing sales and prospecting accounts for a multi line showroom specializing in womens' contemporary apparel and footwear to the West coast and Midwest territory.- Work with 27 apparel / footwear and swim brands to 125+ specialty accounts amongst Midwest, west coast and international territories.- Maintain and exceed sales goals of $250K sales per month.

- Responsible for constant prospecting for new accounts around the Midwest territory (12 states)- 75% travel around the Midwest territory to merchandise the line, show the pre-book collections (I sub-rep for juniors' accessories, footwear, apparel, swim, and kids) or promote in-store product.- Increased customer base through prospecting by 15 accounts since my hire date.- Increased Roxy Midwest sales by over 35% since 2011 thru 2013 through excellent customer service, consistent travel and suggested assortments. (attached as example)

- Hired to prevent shrinkage and increase customer satisfaction. Increased team morale by creating a display in the back room requiring words of encouragement for associates. - Assemble visual displays according to seasonal demands.- Consistently keep customers satisfied by excellent customer service and suggestive sales.- Responsible for daily operational activities, such as forecasting sales, managing payroll, store transfers, markdowns and opening and closing the store.