Kara Pernice Email & Phone Number

Innovating UX research and ops for 25+ years | creator NNg UX Certification Program | discovered the F-Pattern and other reading patterns on web | co-creator and custodian of the Nielsen Norman Group “Intranet Design Annual" | co-creator of NN/g’s UX Maturity Model | people leader working to understand and grow individuals, teams, and organizationsDetailed areas of expertise:- UX Maturity - ResearchOps (Research operations)- Digital Workplace, enterprise, service solutions, and intranets- UX strategy and leadership through user-centered research and design thinking - Strong business acumen to inform UX- Synthesized knowledge from 25+ years in the field- Author "Intranet Design Annual" (referred to as "The Academy Awards for Intranets") makes excellent digital workplace design best practices accessible to all.- Conceived of and launched NN/g's UX Certification Program in August of 2014.- Written scores of research reports and managed others’ research about a plethora of topics, like: research; strategy; web, intranets, apps; accessibility and seniors. Generated hundreds of design guidelines, to assist designers in a straightforward, practical way to improve product engagement. - Uncovered the F-pattern of reading, as well as other scanning patterns (such as spotted and layer cake), through the vast eyetracking research I have overseen and conducted. - Business background influences design to achieve long-term and short-term business goals. Working with clients has taught me to see every situation as a different challenge, but to find the patterns and apply knowledge from vast experience.- Develop and teach: UX methodology, management, selling, and digital workplace. Thousands of attendees have helped me to grasp a global understanding of designer’s challenges and needs. - Appearances on MSNBC, in The Wall St. Journal, and on WSJ TV.Specialties: Leadership, strategy, UX research and design, eyetracking, Web, Intranet, Mobile, writing for the Web, senior citizens, accessibility, low literacy, emotion and design, application design, prototyping, heuristic evaluation, generating design guidelines, integrating usability effectively in any development process, using video to champion research, field studies, teaching seminars, and working with teams to improve product design and overall user experience.

Listed skills include User Experience, Usability, User Interface Design, User Interface, and 46 others.