Kara Kaminsky Rich, Mba Email and Phone Number
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Over 20 years of experience in developing and executing innovative corporate partnerships and consumer product licensing strategies, driving revenue and brand awareness for global brands across multiple industries and consumer goods categories. A creative team player with cross functional experience, highly skilled in complex negotiations and able to identify unique brand extension opportunities.A proud hybrid- 1 part Licensing & Partnership Director, 1 part Expert Marketer and 1 part Business Developer. I thrive on creating new avenues for brands to interact with consumers in unique and impactful ways.Strong background across multiple industries including luxury and lifestyle products, entertainment, auto, F&B and design. Launched Edible Arrangements into grocery in 10 months, marking their first entry into licensed products in the 22-year history of the company. Engineered creative collaborations and licensed partnerships ranging from $50K to over $50M for brands including Porsche Cars NA, Coca Cola, St. Regis Hotels, Alessi, Kelly Wearstler, Tumi, Le Labo, Frette, Kiehl’s, Sunday Riley, Malin + Goetz and Beats by Dre. My work has been featured in Forbes, Architectural Digest, Rolling Stone and Elle Décor Italia.Passionate about consumer habits and trends, enthusiastic about art and architecture, music and design, and the space where they intersect with culture. An accomplished triathlete and recent finisher of a 50K ultra endurance event in Utah.Skills: Strategic Development & Execution, Product Development & Positioning, Brand Partnerships, Licensing, Contract Negotiations, Integrated Marketing & Advertising, Go-To Market Planning & Execution, Customer Relationship Management , Budgeting & Resource Allocation, Team Building & Leadership, Marketing & Scenario Planning, Brand Management, CPG Licensing, Project Planning & Management, Staff Training & Coordination, Business Development, Project Management, P&L Management, Social Media Marketing, Pricing Strategy, Media Relations
Girl Scouts Of The Usa
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Senior Director, Licensing And Business DevelopmentGirl Scouts Of The UsaAtlanta, Ga, Us
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Senior Director, Business Development And LicensingGirl Scouts Of The Usa Dec 2022 - Present
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Director Of Licensing And PartnershipsEdible Arrangements Aug 2020 - Jan 2023Atlanta, Georgia, United StatesResponsible for creating and driving Edible's brand licensing strategy. Deliver on strategic objectives and profitability goals in the food & beverage and CPG channels. -
Senior Director, Partnerships And Business Development, AmericasBuzz Products Sep 2015 - Aug 2020Atlanta, GaDevelop innovative brand partnerships for Buzz, a global creative product agency specializing in the creation of bespoke collaborations for in-flight programs for leading airlines.Creating impact through design, Buzz is a full service agency encompassing ideation, design, prototyping, manufacturing, testing and logistics. -
Entertainment PartnershipsDelta Air Lines Oct 2014 - Aug 2015Los Angeles, CaDeveloped unique media opportunities for partners in the movie and music industries by leveraging Delta-owned channels. Established new relationships for Delta with leading movie studios, record labels and streaming music services.Created Delta’s first onboard music discovery platform by brokering partnerships with Universal Music Group, Sony Music Entertainment and Warner Music Group. -
Ecommerce - Media & PartnershipsDelta Air Lines Dec 2010 - Oct 2014Atlanta, GaEstablished a media platform of digital, out of home and print channels to monetize Delta’s audience. Develop new revenue through domestic and international cross-channel marketing campaigns with Fortune 500 companies.
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Vice President, Business DevelopmentThe Reynolds Group Inc Feb 2009 - Aug 2010Responsible for company strategy and marketing for this public relations firm specializing in hospitality, lifestyle and consumer products. Led accounts and activities which included client presentations, budgets and project management for key national brands including Loews Atlanta Hotel, Porsche, St. Regis Atlanta Hotel and Residences, the Umstead Hotel, Patrick Properties and Exhale Spa. Diversified the company by increasing the verticals and organized the clients into four divisions… Show more Responsible for company strategy and marketing for this public relations firm specializing in hospitality, lifestyle and consumer products. Led accounts and activities which included client presentations, budgets and project management for key national brands including Loews Atlanta Hotel, Porsche, St. Regis Atlanta Hotel and Residences, the Umstead Hotel, Patrick Properties and Exhale Spa. Diversified the company by increasing the verticals and organized the clients into four divisions. Won 37 new accounts in 18 months, including such national brands as Loews Hotel, Porsche Cars North America, Exhale Spa and Room & Board. Performed market analysis and opened the firm's first satellite office. Developed the sponsorship program and campaign for the St. Regis Atlanta Hotel and Residences "Holiday Ice Skating Rink", a temporary installment that generated 111M press impressions in just four weeks, including partnerships with Bentley and Coca-Cola.Increased brand awareness for Porsche Cars North America by creating and executing all aspects of the "Porsche Peachtree Drive", an event led by the President and CEO which involved 130 vintage and new Porsches. The event resulted in increased brand exposure through multiple print and on-line outlets, as well as over 7,000 views of the YouTube video. Show less
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Senior Account ExecutiveNiche Media Jul 2006 - Dec 2008Responsible for sales and marketing for clients in multiple categories for this luxury lifestyle magazine. Created and executed unique programs to reach affluent buyers for local and national accounts including the W Hotel and Residences, The Gerber Group, E-Brands, Wolfgang Puck Catering and Trump Real Estate. Designed brand-specific campaigns to create client partnerships for cross-promotional exposure. Increased sales 60% within the first six months by designing marketing and branding… Show more Responsible for sales and marketing for clients in multiple categories for this luxury lifestyle magazine. Created and executed unique programs to reach affluent buyers for local and national accounts including the W Hotel and Residences, The Gerber Group, E-Brands, Wolfgang Puck Catering and Trump Real Estate. Designed brand-specific campaigns to create client partnerships for cross-promotional exposure. Increased sales 60% within the first six months by designing marketing and branding campaigns for new advertisers. Developed the largest sponsorship contract with Trump Real Estate, partnering with Jaguar USA, to celebrate the Atlanta Peach Magazine 1st Anniversary. The event generated press in both print and television, including national exposure on E! Entertainment with Ivanka Trump. Increased traffic to the W Atlanta Downtown Residences sales office by creating a “pop-up lounge” inside Simon Mall/Lenox Plaza’s Luxury Wing, showcasing partnerships with Lexus and Moet & Chandon. Generated the sale of 28 condominiums in 10 days through a launch campaign for 1010 Midtown Condominiums by hosting a fashion show on a custom-designed runway. Show less -
Marketing ManagerJulian Lecraw & Company 2004 - 2006Created and executed effective sales and marketing strategies for multiple properties across the Southeast which increased and expedited property sales. Responsible for the pro forma and pricing strategies for each real estate conversion as well as multi-million dollar campaigns and sales teams on each property. Performed financial and market analysis for each prospective property. Designed the launch for a Jacksonville, Florida project that sold 41% of the property, resulting in over $20… Show more Created and executed effective sales and marketing strategies for multiple properties across the Southeast which increased and expedited property sales. Responsible for the pro forma and pricing strategies for each real estate conversion as well as multi-million dollar campaigns and sales teams on each property. Performed financial and market analysis for each prospective property. Designed the launch for a Jacksonville, Florida project that sold 41% of the property, resulting in over $20 million in sales. Produced a marketing program that resulted in the sale of 80 units in 3 days for a housing community. Show less
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Experiential Marketing ConsultantDelta Air Lines 2003 - 2004Executed a high-profile launch campaign for Song, a subsidiary of Delta Air Lines, in New York by constructing a pop-up store (Song in the City) that exceeded promotional goals by over 48%. Seamlessly integrated partnerships with American Express, Coca-Cola, Microsoft, and Walt Disney World to form a successful partner network proposition.Recognized by Ad Age as one of the Top 10 non-traditional advertising campaigns of 2003.Won Reggie Award from Brand Week and received a gold medal for… Show more Executed a high-profile launch campaign for Song, a subsidiary of Delta Air Lines, in New York by constructing a pop-up store (Song in the City) that exceeded promotional goals by over 48%. Seamlessly integrated partnerships with American Express, Coca-Cola, Microsoft, and Walt Disney World to form a successful partner network proposition.Recognized by Ad Age as one of the Top 10 non-traditional advertising campaigns of 2003.Won Reggie Award from Brand Week and received a gold medal for developing successful event marketing campaigns.Generated 25,000 customer visits and over 27 million press impressions in outlets such as USA Today, The New York Times, and The New York Post.Received over 280,000 street team impressions by successfully implementing guerrilla-marketing tactics.Developed and implemented over 30 events for Song and its corporate partners.Directed and managed all outside agencies, including advertising, public relations, construction companies and design engineers.Designed customer-focused branding for street team uniforms, bags and all marketing collateral, including an American Express co-branded travel guide. Show less
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Vice President, Government RelationsBank Of America Corporation Jan 2001 - Jan 2003Reviewed and interpreted state and federal legislation involving privacy, telemarketing, ecommerce, technology, and personnel issues to determine impact on company operations. Coordinated efforts of 10 state and federal lobbyists across the country.Researched and wrote white papers on company issues and provided training for direct reports to effectively communicate the legislative agenda. Prepared executive summaries for the Board of Directors, as well as corporate communications… Show more Reviewed and interpreted state and federal legislation involving privacy, telemarketing, ecommerce, technology, and personnel issues to determine impact on company operations. Coordinated efforts of 10 state and federal lobbyists across the country.Researched and wrote white papers on company issues and provided training for direct reports to effectively communicate the legislative agenda. Prepared executive summaries for the Board of Directors, as well as corporate communications and bulletins for the company's 80,000 associates. Show less
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Government Relations AssociateThe Home Depot Jan 1997 - Jan 2001Responsible for corporate lobbying of state legislation for all fifty states.Analyzed legislation, identified issues, and developed solutions that would positively impact financial and business operations.Investigated issues including electric deregulation, operations, privacy, tort reform, taxation and licensing. Developed effective relationships with state/federal legislators and their departments.
Kara Kaminsky Rich, Mba Skills
Kara Kaminsky Rich, Mba Education Details
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Political Science
Frequently Asked Questions about Kara Kaminsky Rich, Mba
What company does Kara Kaminsky Rich, Mba work for?
Kara Kaminsky Rich, Mba works for Girl Scouts Of The Usa
What is Kara Kaminsky Rich, Mba's role at the current company?
Kara Kaminsky Rich, Mba's current role is Senior Director, Licensing and Business Development.
What is Kara Kaminsky Rich, Mba's email address?
Kara Kaminsky Rich, Mba's email address is kr****@****ble.com
What is Kara Kaminsky Rich, Mba's direct phone number?
Kara Kaminsky Rich, Mba's direct phone number is +140482*****
What schools did Kara Kaminsky Rich, Mba attend?
Kara Kaminsky Rich, Mba attended Emory University - Goizueta Business School, Emory University.
What skills is Kara Kaminsky Rich, Mba known for?
Kara Kaminsky Rich, Mba has skills like Digital Media, Marketing Strategy, Advertising, Project Management, Event Planning, Strategy, Online Advertising, Integrated Marketing, Marketing, Strategic Planning, Strategic Partnerships, Public Relations.
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