• Advise state officer teams regarding strategic planning, policy changes, and marketing strategies• Organize and implement the annual State Leadership Conferences for 100-150 attendees, managing contracts and financial responsibilities on a non-profit budget• Coordinate diverse competitive events program including online testing, in-person group presentations, impromptu speaking events, and interactive role-plays between students and judges • Manage and develop written and verbal communications before statewide distribution• Lead workshops on marketing technologies, business case studies, leadership, and employment

• Develop and implement company-wide marketing strategies to improve firm performance and attract new clients• Deployed and customized new practice management software with customer relationship management capabilities to enhance lead and client data collection procedures• Adapt company workflows to streamline business processes and improve billing efficiencies• Collaborate with economic development groups, local governments, public-private partnerships, and private entities to encourage foreign direct investment and entrepreneurship • Compare estimated ROI with actual results from targeted marketing investments to develop data-driven marketing budget• Identify target market segments for comprehensive marketing campaigns utilizing social media ads, Google AdWords, newsletters, e-mails, website, and online directory listings• Manage WordPress website with page updates, custom content and image creation, and prioritized feature updates to improve client engagement

• Sets and tracks progress towards department and individual sales goals for watch and jewelry brands• Maintains merchandising directives and create effective visual displays• Develops extensive product knowledge in order to assist customers and make product recommendations to boost company sales• Processes sales transactions, returns, and in-store customer orders in a timely and efficient manner• Keep associates on task and delegates tasks within accessories department

• Maintains extensive product knowledge in order to assist customers and make product recommendations to boost company sales• Process sales transactions, returns, and in-store customer orders in a timely and efficient manner• Assists with merchandising of clothing and accessories on mannequins and displays• Consistently meets and exceeds sales quota expectations

Maintain contact with leads and inside/outside sales representatives, design e-mail marketing messages, update company social media accounts, analyze web traffic and trends for company website, and analyze data contained in Microsoft CRM.