Kara Rood Email & Phone Number

St. Louis, Mo, Us

New York, New York, United States

Lead US paid social media strategy for American Express branding efforts, inclusive of the B2C, B2B, and Resy lines of business.

New York, New York

Greater New York City Area

Led paid social media strategy team across A&E Networks (Lifetime, HISTORY, A&E).

Greater New York City Area

Served as the social media account lead for Lifetime & FYI Television Networks

Greater New York City Area

Develop social strategy to drive tune-in for Lifetime & FYI Television Networks. Recommend and implement new partners, products, and technologies specific to campaign goals. Provide creative guidance to best resonate with identified platform and target audience.

Greater New York City Area

Client account lead for paid social strategy spanning several client verticals; specializing in media planning, buying and reporting across social environments. Worked across digital landscape to find solutions for clients for goals ranging from direct response, brand association, and product awareness. Clients including: Stolichnaya Vodka, Euro-Pro, Dean Foods, Blue Buffalo, ION Television, & Ken's Salad Dressing

Greater New York City Area

Assisted in managing paid social campaigns across several clients including HISTORY, Stanley Steamer, Seminole Gaming, and VTech. Responsible for buying and optimizing Twitter media. Prepared weekly reporting and insights for client review.

Greater New York City Area

First an intern, then freelanced. Crafted copy for print, TV, web and social media for multiple brands. Pitched creative strategy to newly acquired clients. Developed the brand voice of emerging products.

Columbia, Missouri Area

Developed engaging copy for online adverts, direct mail, email, press releases and news articles for both external and internal publications. Collaborated with other copywriter and designers to produce the best work. Experienced rush-hour traffic and life before 8 a.m.

Columbia, Missouri Area

Fulfilled dual roles as copywriter and PR coordinator, constructing press releases, artist biographies, radio and television advertising with effective copy selling the festival experience. Gained arm strength from the included manual labor of festival production.

Maryland Heights, Missouri

Edited final proofs of textbook pages, tested online programs for errors and conducted research on state’s nursing program requirements and competing publishers. First cubical experience, surprisingly with a window view.