Kara Schwab Email & Phone Number

Salisbury, North Carolina, Us

Led content design and strategy for the launch of the Food Lion To Go online shopping experience for desktop and mobile app. Creates micro content for product collections, push notifications, user interactions and promoted placements, and schedules in the CMS. Partners with IT in QA efforts. Collaborates with designers, marketing, project managers, brand partners and stakeholders daily.

Indianapolis, Indiana, Us

Digital Solutions contract position with TekSystems Oversaw the content management strategy and content creation for the Individual & Family Insurance products on anthem.com including workflows, content ownership and approvals. Advised business partners on best-in-class digital content writing. Created web and micro content to effectively drive purchases and enhance user interaction. Partnered with User Experience Design team members to elevate and optimize content. Aligned with SEO standards and execution strategies. Developed content inventories, gap analyses, messaging strategies , content planning and mapping, taxonomy development.

Charlotte, North Carolina, Us

Responsible for leading the strategy and execution of digital content at the Association level and for all 19 YMCA branches in the greater Charlotte area. • Leads the digital marketing team as an expert in digital content and email marketing, providing expertise on best practices, risks, emerging trends and opportunities. • Creates and implements Association digital communications and initiatives that support both marketing efforts and Association business objectives.• Analyzes business needs and challenges, and creates digital content and corporate brand communications that respond to those needs and support the organization’s mission, vision and business goals — and recommends enhancements.• Leads teams and manages multiple strategic projects while also personally executing on day-to-day work of content creation.• Develops strategy for identifying and measuring key data and metrics for social media and digital content; analyzes and creates reports to evaluate the effectiveness of strategic initiatives; and recommends adjustments to future tactics and campaigns based on findings.• Writes, edits and proofreads engaging communications that balance creativity, clarity and brand integrity.• Works closely with employee communications, marketing, public relations, community relations and other social media teams to effectively coordinate communications efforts across multiple channels and departments both externally and internally.• Analyzes complex scenarios, determines where communications can add value and recommends appropriate solutions.• Creates prompt and appropriate responses to even the most challenging communications with respect and professionalism, ensuring brand guidelines and company reputation are protected.

Richmond, Virginia, Us

Consultant in CapTech's innovative Integrated Marketing Management team within the company's Customer Experience service offering. • Supports clients with strategies that integrate the range of marketing processes from concept/ideation and planning to full-scale analysis, creation and execution.• Helps clients reach their sales, marketing and customer engagement goals through developing user-friendly, personalized omni-channel digital experiences.• Various project work includes optimization of SEO, Content Marketing, Content Strategy and User Experience for clients in financial services and health care.

Detroit, Mi, Us

Lead content strategist for Ally Financial's corporate line of business. Developed large-scale content audit and strategy for Ally's Redesign of the About Us 70+ page section of the website. Creates mobile-first content for responsive design.• Partnered with UX designers, information architects, delivery managers, and product owners to influence strategy on complex projects from a content perspective.• Developed detailed strategy briefs and concepts and presents to discipline leaders, executive level decision makers and lines of business. • Regularly performed content audits of existing content to craft solutions that address a more holistic customer experience.• Worked collaboratively with interaction and visual designers to share a content perspective and strategy for process flows, navigation, user scenarios/tasks, interaction and site architecture. • Worked with SEO to increase search-ability and generate greater site traffic, and helped hone the content team's process to engage SEO partners.• Conducted competitive analyses to continually assess best practices, emerging trends and digital innovations. • Helps oversee content standards and style guides, reviews content decks for peers and offers guidance to junior level content strategists on the team.• Collaborates with Usability team to help craft participant test scripts and discover usability issues. • Critical contributor of key project milestones: About Ally Redesign, Giving Back, Careers, Investor Relations IPO Launch, Discovering Retirement Quiz and Corporate LOB Taxonomy Refresh.

San Francisco, California, Us

Content designer optimizing experiences for all Wells Fargo digital channels including public and authenticated web pages, emails, alerts, applications, mobile and tablet. • Customer Experience In-Session Communication Lead for the high-profile, cross-platform eDocs Program: Identity Toolkit, ESIGN, Auto Convert, Enrollment Point of Sale, Online Access Agreement and Email Validation. • Strategized content and interaction to optimize experiences for users and helped the business better achieve its goals. Presented detailed strategy, concepts and optimizations to executive level decision makers and lines of business.• Partnered with UX designers, business analysts, project managers, marketing program managers and product owners on complex projects beginning with project definition documents to QA testing.• Worked collaboratively with Customer Insights team to provide input into user testing. Participated in listening labs, community survey message testing, focus groups and usability studies to uncover content and design strengths, weaknesses and areas of optimization.• Conducted detailed content assessments and collaborates with Interaction Designers to enhance customer engagement, clarity and interaction.• Upheld content standards and guidelines, and wrote engaging content that promotes the Wells Fargo brand.

Charlotte, North Carolina, Us

Contract Position for Duke Energy Developed a large-scale content audit and strategy for Duke Energy’s 8,000+ page public-facing website. • Organized and managed audit process into Discovery, Assessment and Strategy phases and created detailed presentations and reports to communicate findings and recommendations to executive level teams.• Interviewed stakeholders and project teams to understand business goals, identify user needs and develop a roadmap for optimization. • Extensively researched energy consumer and created mental model of the user to uncover content gaps/opportunities and define content hierarchy, navigation and taxonomy strategy. • Executed a heuristics evaluation and conducted a detailed competitive analysis to asses best practices and digital innovations in the energy market. • Scraped, cataloged, and audited content for assessment. • Enhanced nomenclature and navigation to optimize content flow, increase searchability and generate greater site traffic.• Mapped content types to site map, noting story themes, task models, persona engagements, key messaging and levels of effort. • Developed high level Social Media strategy and recommended opportunities to increase consumer engagement and site traffic.

Mooresville, Nc, Us

Contract Position with PSI GroupDeveloped content audits and strategies to optimize user experience and drive ecommerce for the nation's largest home improvement store.• Helped lead content team in corporate initiative to refresh Appliances category.• Created compelling brand story themes to emotionally engage users and drive ecommerce. Uploaded content into CMS. • Developed Guided Selling Tool for Washer/Dryers to help define customer segments create a unique, easy purchasing experience.• Revamped and rebranded Home 101, a microsite for young, new homeowners. Developed social media editorial and conversation calendars to create a sense of community and increase consumer generated content. • Conducted a content audit and strategy of Efficient Home, a microsite for energy efficiency.• Analyzed user research and analytics to help define site constraints and aspirations.• Conducted consumer and user research to map user mental states, needs, motivations and goals to uncover content gaps. Presented detailed findings and strategy to executive directors and business owners.• Optimized metadata and key words to increase content searchability and site traffic.

Charlotte, Nc, Us

Brand strategist and manager for award-winning advertising agency specializing in helping mid-market consumer goods and product brands break out. • Interviewed clients to identify key opportunities and challenges for brand differentiation. • Led creative concepting on projects and wrote Addy Award winning copy for interactive, print, radio and agency blog.• Analyzes market trends to discover gaps, differentiation opportunities and emerging digital innovations.