LeadCoverage is the only Go-to-Market agency in supply chain, the largest analyst relations, public relations, revenue operations and lead generation consultancy in the space. Will Haraway and Kara Brown come from deep corporate experience in logistics and lead a team of 30. Their team of experts follow a simple philosophy: share good news with the *right* people, track the interest of your TAM, and follow up as soon as possible. Easy in theory, difficult to practice diligently. LeadCoverage clients range from top tier 4PLs to VC-backed freight tech companies.

B2B Conversion Consulting. Marketing and sales enablement consultants specializing in all the pieces of the B2B conversion cycle: mar-tech stack building (CRM/Automation), sales/marketing operations and enablement,inbound/outbound content, SEO/SEM, and social conversion. With clients in Atlanta and Chicago, SmithBrown is a full-service outsourced marketing department specializing in B2B conversion.

Village Global is a $100M early-stage venture capital fund backed by some of the world’s most successful entrepreneurs. Village is not a traditional VC. We’re a network. From how we invest in startups to how we help founders - we operate as a network. When you raise money from Village, you’re not just getting money. You’re getting connected capital.

Write Thoughtful, Effective E-mails Using Social Data & Linguistic AILavender rests in your Gmail inbox and gives you relevant rapport-building insights on the people you e-mail, then scores your e-mail for effectiveness and emotional intelligence. Get started for free at www.trylavender.com

Partner with GrowthX to support the B2B Conversion cycle: marketing and sales enablement, mar-tech stack building (CRM/Automation), sales/marketing operations and enablement, inbound/outbound content, SEO/SEM, and social conversion.

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

Tech-enabled waste and recycling solutions provider focused on gaining market share through SaaS offerings and an SMB sales strategy. First and only marketing leader, self-identified responsibilities included brand management, public relations, online marketing, event marketing, recruiting support, lead generation, sales enablement and creative services.Delivered press coverage including Wall Street Journal, Forbes, Vanity Fair, Inc. Magazine, Atlanta Business Chronicle, and Hypepotamus profiles and press releasesSingle-handedly developed a brand-new revenue marketing-driven revenue stream resulting in $100K+ revenue in 90 daysManaged a website re-design and re-engineering effort in 12 weeks, resulting in a 23% increase in traffic and 400% ecommerce conversion improvementApplied social media tracking and increased activity and awareness through SEO and social media best practices:Twitter: +481% impressions, +307% engagementFacebook: +296% reach, +40% engagementLinkedIn: +150% reach, +118% engagement Successful implementation of top tier ESP (Marketo)Implemented a customer-review management system and increased Glassdoor rating from 2.8 to 4.3 in 120 daysUsing marketing best practices, helped hire 60 ISR FTEs in 30 days, saving more than $150K in outside recruiting costsHired a team of five and managed 3rd party web design, SEO, PPC, content, social media, video, media and press partners

Boutique marketing and communications firm specializing in small and mid-cap supply chain management and supply chain management SaaS companies as well as B2C early-stage ecommerce businesses. Outsourced CMO for seven small business clients on annual contracts delivering projects on time and on budget. Generated automated email campaigns resulting in a 26% marketing qualified lead rate in 60 days Built and executed against strategic robust multi-year marketing plans per client Implemented dynamic email marketing campaigns using best practices and low-cost tools (Outreach, MailChimp, Unbounce)Incorporated social media, website best practices and content generation expertise into execution (Sprout Social, Hootsuite)Write and curate all content per client for web, blog, and marketing collateral Develop holistic marketing strategy and execution for tradeshows including booth design

One of the largest 3PL’s in the world ($2B), at the time owned by Welsh, Carson, Anderson & Stowe, providing integrated global supply chain management solutions. Responsible for internal and external communications including PR. Handled major PR crisis in 2010 involving a whistle blower, CBS Evening News and the TSA. Created and directed the implementation of OHL’s communication strategy across the global, 7,000 employee enterprise Determined agencies and suppliers of record and negotiated contract terms Prepared the marketing plan, long and short term strategy, go-to- market approach and budget to support marketing and sales objectives and plans Ensured effective control of marketing results and guaranteed marketing objectives fell within budgetResearched and prepared speaking points, speeches, presentations and interview Q&A for executivesManaged development and production of promotional and collateral materials Evaluated market research and made recommendations to adjust or enhance marketing strategy to meet changing market and competitive conditions

Global franchised airfreight forwarder developing an IT solution and moving from transactional to consultative strategy. Responsible for developing brand and marketing strategy for 120 locations in 40 countries in coordination with company strategy.Identified opportunities for vertical market penetration and created marketing strategies for under-served segments Developed competitive analysis procedures and customer profile evaluation strategy Built marketing strategy and execution plan for updated global website and 100+ microsites Generated and defined updated value proposition, sales tools and strategy for new IT solutions Managed PR and marketing vendors, measured investment and benchmarked results Integrated an aggressive multi-national and social-media strategy into website redevelopment

First and only marketing resource for the first tech-enabled 3PL. Responsible for development and execution of marketing strategic plan in coordination with overall business strategy. Participated in 2009 successful IPO. Generated innovative lead generation campaigns, contributing to Echo’s 2,667% three-year growth Website development and management, search engine optimization for the first LTL ecommerce tool, myfreight.com, generated ~$2MM in first month (February 2010)Developed sales support tools, sales and advertising campaigns, analysis and product branding Managed request for proposal qualification, strategy, management and execution with pricing group Directed conference/event planning strategy and execution including ROI analysis Responsible for all public relations functions including press, client and internal communicationsInvestor Relations Responsibilities – Successful Echo IPO October 2, 2009 (Nasdaq: ECHO) Managed and build collaborative relationships and act as key liaison between Echo and investorsCommunicated value proposition to current and prospective institutional investors Coordinated and executed any and all activities and press releases regarding earnings and annual reports Fielded and responded appropriately to press, analyst, client and investor inquiries Briefed senior officers for presentations and analyst meetings and acted as a resource for all employees

Developed relationships with client organizations, committee chairs and board of directors. Prepared and presented strategic marketing plans and updates to client and senior level management. Created strategic marketing plans and contingency plans across marketing channels. Secured conference sponsorships, develop collateral and provide onsite support. Conducted horizontal and vertical marketing to multiple target audiences and qualify results.

Direct communication with ASD Board of Directors and Committees Implemented new marketing plans for continued membership growth and retention using Lyris and Dreamweaver to promote the ASD "Online Marketplace" and online Newsletter reaching 27% larger audience online vs. by direct mailAnalyze data from database and email blast tool Lyris reports to direct marketing strategyDevelop/maintain ASD Website - increased website usage by 36%