Kara Uhrlen Email & Phone Number

Bridgeville, Pa, Us

Established the lead generation team for a global leadership consulting firm, utilized behavioral interviewing skills for candidate selection, & initially served in a player/coach role to establish best practices. Managed a team of four lead generation specialists, worked with execs to set team KPIs & report on progress towards those goals, advocated for team resources, aligned goals with marketing efforts, & executed annual training & development plans. Continue to initiate & expand conversations around an entire suite of leadership development, assessment, & selection solutions for frontline leaders through executives. Lead, coach, & collaborate with an evolving team that qualifies leads for the company’s BD & inside sales teams while providing clients & prospects with invaluable customer service each day. Create & monitor queries, reporting, & processes for CRM flow; utilize sales intelligence & acceleration tools daily to fuel the sales pipeline through targeting, prospecting, & qualification efforts; & maintain strategic partnerships to optimize productivity, drive sales revenue, & increase customer loyalty. Share this breadth of knowledge with all new sales team hires during orientation, while my team structure serves as a template for the implementation of lead generation initiatives around the globe. Despite the team’s downsizing & business interruptions to classroom training initiatives due to the global pandemic, finished FY2020 above expectations at 115% of goal through creative prospecting of dormant accounts & an exponential increase in webinar lead conversion. Continue to serve in a senior role responsible for generating both inbound & outbound leads, nearly doubling qualified leads in 2021 while maintaining a conversion rate of over 30% for leads transitioning to opportunities with wins resulting in more than $2.2 mil in revenue. Currently expanding conversations to build ARR commitments that have led to 20% growth YTD in FY2022.

For more than two decades, I have maintained The Pure Rock Shop website (TPRS.com) offering news, interviews, photography, and reviews of hard rock and metal music and festivals both locally and around the globe. Most recently, my interviews have aired during afternoon drive-time on 91.7 FM WNJR in Washington (Pittsburgh, PA) and online at WNJR.org. Fans can follow coverage and photography @ThePureRockShop on social channels.

Durham, North Carolina, Us

Developed processes and efficiencies to support exponential growth as the company’s first hire. Customized the Act! CRM and established database processes for marketing, prospecting, and client account maintenance. Trained a growing team on best practices and procedures for marketing, customer service, and sales processes while shifting focus to a business development role. Executed sales processes from marketing and sales campaigns to negotiation, close of business, and ongoing account maintenance. Business development efforts included converting downloads of high-value assets into sales, and prospecting targeted lists for annual conference attendance through outbound campaigns leading to three sold-out events. Increased sales to individuals by more than 250% historically and achieved 130% of goal in 2016 while taking on the additional responsibilities of managing strategic group sales.Established custom processes for prospect follow-up, and implemented strategies for client retention, ultimately ensuring recurring revenue streams from existing customers in addition to portfolio expansion through new client acquisition.

I worked as an independent contractor for six years, offering a variety of writing and design services for organizations who found it difficult to house a full-time marketing staff. I provided writing and design services for web sites, marketing collateral materials, and proposal responses for clients who included CRESA Partners Pittsburgh, Farmer SEO, Inc., Fran Colby Design, LTD., Integrity Design, Masco Construction, and Tim Condron Florist. Additional clients would include CREW Pittsburgh (where I served in an administrator role on their Board of Directors) and the NLPA (where I later accepted a full-time position).

Served as the administrator on the board of directors for the Pittsburgh Chapter of the Commercial Real Estate Women's organization. I maintained communications to the organization's membership database, processed event registrations, and provided writing and design services for the organization's web sites, event invitations, and newsletters.Administration (Event Registrations, Membership Renewals, Mailings, Database Management) Layout/Design/Copy Writing (Web site Design & Updates, Member Directory, Newsletter, Invitations, Advertisements, Mailers)

Pittsburgh, Pa, Us

Coordination (Architecture/Engineering Proposals, Award Submissions, Trade Shows, Database Management, Direct Mail, Records Retention, Staff Training)Layout/Design/Copy Writing (Marketing Collaterals, Press Releases, Feature Stories, Proposal Content)

Pittsburgh, Pa, Us

Coordination (Invitations, Events, Mailings, Architecture Proposals, Database Administration)Copy Writing (Marketing & Sales Collateral Materials, Ad Copy, Press Releases, Proposal Content) Web site (Design, Layout, Copy writing for new corporate Web site launch)

Sewickley, Pa, Us

Pittsburgh, Pa, Us