Kara Vanvalin Email & Phone Number

United States

Portland, Me

Develop content for Consumer Pathways, a new initiative that empowers Health Savings Account (HSA) participants to maximize their benefits through timely and relevant personalized messaging.• Create targeted, personalized email and SMS messaging that leads to greater understanding, awareness, and usage of HSA accounts

Scottsdale, Az

Responsible for concepting, writing, editing, and proofreading of investment and retirement solutions including fixed indexed annuities and Indexed Universal Life insurance • Wrote short form copy, video scripts, emails, web content, whitepapers, brochures, press releases and social media posts for Annexus and the company’s carrier partners• Translated intricate products and index/strategy options into understandable messaging for financial advisors and their consumer/small business owner clients

Wilmington, Delaware, United States

By acting as a true partner to Trellist’s clients, I served a dynamic account base that included non-profits, small business, healthcare, manufacturing, and B2B clients.• Wrote Corporate Brand Guidelines, social media posts, and website content for clients

Greater Philadelphia Area

Working closely with senior leadership, art directors, account managers, and U/X specialists, I created compelling digital and print content for the small business and consumer lines of business at Bank of America® • 2020 FCS Portfolio Awards silver medal winner for Bank of America Financial Center Seasonal Email• 2018 David Ogilvy Awards bronze medal winner in the Unexpected Targeting and Segmentation category – finding a new audience for an established brand• Created digital and print content for Bank of America’s consumer, business, and investments lines of business • Developed internal and customer-facing communications that aligned to the bank’s vision, core values, and business strategy• Led brainstorming meetings with Harte Hanks colleagues• Partnered with other Bank of America advertising agencies to create integrated campaigns that expanded Bank of America’s digital footprint while generating awareness and leads• Presented creative concepts to Bank of America senior leadership and partner advertising agencies• Specialty areas included messaging for Business Advantage 360, credit and debit cards, checking and savings accounts, and the introduction/explanation of digital tools Zelle® and Erica®• Partnered with internal departments to author the Style Guide

Chester Springs, Pa

Consulting/Engagement Highlights Meyer-Chatfield Senior Writer•Authored white papers, newsletters, and press releases for the company's BOLI, CUOLI, COLI, and executive compensation lines of business•Developed press releases, presentations, scripts, and sales enablement materialsClement Communications Managing Editor •Sourced content and wrote copy for employee-facing training tools Bank of America Sr. Copywriter• Crafted presentations, product launches, direct mail kits, brochures, letters, flyers, ads, and online efforts targeting bank employees and consumers in the U.S. and Canada• Executed an integrated communications plan (print, online, ATM) resulting in the signing of a record amount of Susan G. Komen credit card and checking accounts • Revitalized efforts to target and deepen current customer relationships resulting in increased revenueKnowledge Learning Corporation Copywriter•Created marketing materials and edited teacher training materialsAdminServer/Oracle, Chester, PA Documentation Specialist•Created product user guides, training materials, and web contentQVC, West Chester, PA Managing Copywriter, Internet Merchandising •Created sales-generating website copy for product descriptions, e-newsletters, emails, and customer communications • Authored the QVC Vision and Values employee training video shown to all new employees craftopia.com, West Chester, PA Sr. Writer • Created feature articles, product descriptions, and e-newsletters for affiliate clients including Martha Stewart • Managed, mentored, and coached editorial staff and freelance writersMBNA, Wilmington, DE Copywriter•Created direct mail and web copy promoting affinity credit cards and insuranceKYW NewsRadio, Philadelphia, PA Script Writer, The Garden Report Adventure Communications, Exton, PA CopywriterCometto Direct Marketing, Havertown, PA CopywriteriQVC, West Chester, PACopywriter