Kara Vanvalin Email & Phone Number

United States

Portland, ME

• Develop content for Consumer Pathways, a new initiative that empowers Health Savings Account (HSA) participants to maximize their benefits through timely and relevant personalized messaging.
• Create targeted, personalized email and SMS messaging that leads to greater understanding, awareness, and usage of HSA accounts

Scottsdale, AZ

• Responsible for concepting, writing, editing, and proofreading of investment and retirement solutions including fixed indexed annuities and Indexed Universal Life insurance
• Wrote short form copy, video scripts, emails, web content, whitepapers, brochures, press releases and social media posts for Annexus and the company’s carrier partners
• Translated intricate products and index/strategy options into understandable messaging for financial advisors and their consumer/small business owner clients

Wilmington, Delaware, United States

• By acting as a true partner to Trellist’s clients, I served a dynamic account base that included non-profits, small business, healthcare, manufacturing, and B2B clients.
• Wrote Corporate Brand Guidelines, social media posts, and website content for clients

Greater Philadelphia Area

• Working closely with senior leadership, art directors, account managers, and U/X specialists, I created compelling digital and print content for the small business and consumer lines of business at Bank of America®
• 2020 FCS Portfolio Awards silver medal winner for Bank of America Financial Center Seasonal Email
• 2018 David Ogilvy Awards bronze medal winner in the Unexpected Targeting and Segmentation category – finding a new audience for an established brand
• Created digital and print content for Bank of America’s consumer, business, and investments lines of business
• Developed internal and customer-facing communications that aligned to the bank’s vision, core values, and business strategy
• Led brainstorming meetings with Harte Hanks colleagues

Chester Springs, PA

• Consulting/Engagement Highlights Meyer-Chatfield Senior Writer
• Authored white papers, newsletters, and press releases for the company's BOLI, CUOLI, COLI, and executive compensation lines of business
• Developed press releases, presentations, scripts, and sales enablement materialsClement Communications Managing Editor
• Sourced content and wrote copy for employee-facing training tools Bank of America Sr. Copywriter
• Crafted presentations, product launches, direct mail kits, brochures, letters, flyers, ads, and online efforts targeting bank employees and consumers in the U.S. and Canada
• Executed an integrated communications plan (print, online, ATM) resulting in the signing of a record amount of Susan G. Komen credit card and checking accounts