Aravind Reddy

Aravind Reddy Email and Phone Number

Growth & Performance Marketer | Enabling early-stage startups to grow through growth hacking | IIM Bodh Gaya | @ I-PAC (Indian Political Action Committee)
hyderābād, telangana, india
Aravind Reddy's Location
Andhra Pradesh, India, India
About Aravind Reddy

Dynamic and results-driven Digital Marketing Professional with over 3 years of comprehensive experience in crafting and executing successful digital marketing strategies. Specializing in SEO, SEM, data analytics, and campaign management, I have a proven track record of reducing cost per acquisition by 30%, increasing click-through rates by 10%, and significantly improving brand visibility and lead generation across diverse digital platforms. Currently a Senior Associate at I-PAC, I excel in orchestrating campaigns, analysing political trends, and fostering stakeholder relationships. I spearhead impactful initiatives, collaborating with internal teams to drive strategic campaign successes.With an MBA from the Indian Institute of Management, Bodh Gaya, I possess a deep understanding of the digital marketing landscape, complemented by certifications in Google Ads, Google Analytics, and Data Analytics with Python. My expertise extends to utilizing tools like Google Tag Manager and GA4 for in-depth analysis, enabling data-driven decision-making that enhances campaign performance and user engagement.My approach to digital marketing is rooted in a blend of creativity and analytical prowess, ensuring optimized content creation, effective CRM management, and targeted social media strategies that resonate with audiences and drive conversions. I am passionate about leveraging the latest technologies and trends to achieve business objectives and am constantly seeking new challenges that push the boundaries of what's possible in digital marketing.I am keen on connecting with professionals and organizations that value innovation, strategic thinking, and measurable results in digital marketing. Let's explore how we can drive growth and success together in this ever-evolving digital era.

Aravind Reddy's Current Company Details
I-PAC (Indian Political Action Committee)

I-Pac (Indian Political Action Committee)

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Growth & Performance Marketer | Enabling early-stage startups to grow through growth hacking | IIM Bodh Gaya |
hyderābād, telangana, india
Website:
indianpac.com
Employees:
846
Aravind Reddy Work Experience Details
  • I-Pac (Indian Political Action Committee)
    Senior Campaign Manager
    I-Pac (Indian Political Action Committee) Dec 2023 - Present
     Coordinating with internal and external stakeholders, including party leaders and the public, for seamless campaign execution at I-PAC. Detecting the political pulse across various demographics, geographies, and legislative bodies through comprehensive research. Liaising with political stakeholders to support and implement central campaigns and cultivate ground-level networks. Planning, conceptualizing, and executing impactful on-ground campaigns, and preparing detailed work plans for stakeholder coordination. Collaborating with I-PAC’s digital media, data analytics, strategic research, and operations teams to achieve campaign goals.
  • Syncezy
    Growth Marketing Lead
    Syncezy Mar 2023 - Oct 2023
     Spearheaded the development and execution of digital campaigns on Google and Facebook platforms, focusing on branding and lead generation objectives. Implemented conversion and event tracking codes using Google Tag Manager (GTM), leading to a 30% reduction in cost per acquisition (CPA). Authored and disseminated product-focused content, achieving a 10% increase in click-through rate (CTR) through ad copy optimization and the strategic use of ad extensions. Designed responsive landing pages and email series for key products, enhancing user engagement across devices. Conducted Google Search Console (GSC) analyses and SEO optimizations to secure top search engine rankings. Employed A/B testing for ads, landing pages, and audiences, significantly increasing conversion rates. Developed and shared social media content to highlight product updates, new releases, and customer testimonials. Installed Google Analytics 4 (GA4) for comprehensive insights into traffic sources and website user behaviour. Managed CRM data for new and prospective clients, ensuring accurate logging of all communications. Enhanced inbound lead generation through strategic product registrations on market and partner platforms.
  • Turbotic
    Digital Marketer & Web Analyst
    Turbotic Oct 2021 - Oct 2022
    Bangalore Urban, Karnataka, India
     Led the creation and optimization of advertising campaigns on Google and LinkedIn for branding and lead generation, utilizing data-driven insights. Analysed visitor paths to conversion using Multi-Channel Funnels (MCF), optimizing campaigns to focus on the most effective conversion paths. Implemented custom channel grouping and utilized UTM tagging to accurately track traffic sources and campaign effectiveness. Collaborated with web developers to analyse user behaviour and implement changes aimed at reducing website bounce rates. Executed end-to-end search and social media campaigns, encompassing digital strategy formulation through to analytics. Generated and presented comprehensive reports to stakeholders, detailing ROI and ROAS for individual marketing channels.
  • Brandlife.Online
    Digital Marketing Specialist
    Brandlife.Online Aug 2020 - Aug 2021
    Andhra Pradesh, India
     Analysed web traffic and implemented custom tracking solutions to enhance digital marketing efforts and campaign performance. Developed and executed social media marketing strategies to improve brand awareness and engagement across platforms. Utilized advanced digital marketing strategies, including action-based marketing and attribution modelling, to optimize campaign targeting and efficiency. Created custom audiences in ad managers and executed remarketing campaigns to re-engage specific user segments based on their actions. Supported WordPress website development and maintenance efforts, optimizing site responsiveness and performance on mobile devices.

Aravind Reddy Education Details

Frequently Asked Questions about Aravind Reddy

What company does Aravind Reddy work for?

Aravind Reddy works for I-Pac (Indian Political Action Committee)

What is Aravind Reddy's role at the current company?

Aravind Reddy's current role is Growth & Performance Marketer | Enabling early-stage startups to grow through growth hacking | IIM Bodh Gaya |.

What schools did Aravind Reddy attend?

Aravind Reddy attended Indian Institute Of Management Bodh Gaya, Prathyusha Engineering College.

Who are Aravind Reddy's colleagues?

Aravind Reddy's colleagues are Navya Mohanka, Puspita Pal, Prem Prakash Sharma, Harsha Vardhan Reddy, Diptabrata Banerjee, Chandan Chaturvedi, Amit Mishra.

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