Kara Vlahos Email & Phone Number

Hicksville, Ny , Us

Santa Monica, Ca, Us

New York, Ny, Us

The CAB is dedicated to delivering the best business value to our clients, and to enhance the overall success of its members. Through the CAB, Movable Ink aims to deepen relationships, better understand customer needs, and provide our members with an outlet to network with other like-minded brand marketers

New York, New York, Us

- Lead team of 70 to flawlessly deliver >4K omni-channel marketing campaigns and card issuance across 30+ retail partners and >75MM cardholders- Resolved 100% resource capacity shortage by eliminating low ROI campaigns, consolidating similar products and streamlining processes.- Drove optimization efforts due to reorganization; identified and implemented best practices between organizations to reduce risk, cost and cycle time.- Achieved pass on multiple reviews by internal audit through enforcing compliance to controls.- Led team to successfully manage 8 prime rate increases across thousands of applications and marketing material versions within 30-day regulatory requirement with no defects.- Provided strategic input on new partner onboarding focused on product design, communication strategy and marketing campaign data infrastructure to ensure seamless launch.- Led team to resolve raw material shortages in chips and plastic substrate preventing card issuance failures.- Provided strategic direction and daily management of multiple third-party relationships including Acxiom, Aprimo, Advertising Checking Bureau and various print vendors

New York, New York, Us

- Implemented Adobe Experience Manager Sites and DAM resulting in reducing cycle time, agency expense and errors. Ensured focus on end user acceptance to drive adoption.- Negotiated favorable multi-year deals with Adobe and Movable Ink to further personalize marketing content improving ROI and optimizing resources through automation.- Launched AI platform to automate marketing material quality control of legal and regulatory content reducing customer facing errors and Attorney review time.- Expanded use of personalized video in email driving customer loyalty through benefit reinforcement and tracking path to reward redemption.- Implemented Robotic Process Automation to eliminate manual quality control of digital marketing assets enabling resources to focus on strategy and reduce errors.

New York, New York, Us

-Responsible for transforming existing marketing creative development processes to be more agile by instituting technology solutions, driving process review and improvements, and challenging peers to innovate.-Led team of 10-15 direct reports.-Led Citi Card Marketing's dynamic content platform. Influenced provider to bring enhancements and next generation of solution features.-Drove Change Management outside of area of responsibility. Researched and implemented RPA and AI quality control functionality to expedite manual, tedious processes.-Created process and team of 4 to manage communication, implementation and validation of key legal and regulatory requirements in all customer and prospect communications.-2014 winner of Leaders in Excellence.

Client: Independent Insurance Agency. Rebranded agency marketing materials and logos; implemented trackable marketing campaigns, renegotiated all service contracts, created employee performance management and training processes; automated time tracking and bonus calculation.

New York, Ny, Us

Director of Business Planning:- Recruited to serve as chief-of-staff to new Executive Vice President, Consumer Card Marketing.- Liaised with leaders of Acquisition, Marketing Operations, Digital Marketing, Early Tenure and Direct Marketing Services, aligning on goals and tracking/reporting key metrics and performance.- Influenced others, without direct responsibility, by clearly and confidently demonstrating mutual benefit and business need. Resulted in effectively meeting Federal Regulatory requirements on reducing and correcting customer complaints.- Led strategic initiatives, including budgeting and forecasting, goal setting, performance/talent management, year-end compensation, training and development, employee recognition and recruiting for organization of over 300.- Developed communication materials and presentations for senior management, including C-level management and other key stakeholders.

New York, Ny, Us

- Motivated staff of 20 to exceed expectations during growth periods despite staff reduction and during uncertainty of economic downturn resulting in exceeding goals.- Reduced budget of ~$387 million by $7-$15 million annually by scrutinizing specifications, standardizing formats, negotiating rates with vendors and persuading product teams to test alternates and prove ROI. - Spearheaded development of procedures and policies; eliminated ambiguity and barriers to success while motivating staff by including their input. Resulted in increased productivity and compliance to Audit and Risk requirements.- Identified opportunities while creating and driving strategy for initiatives that benefited direct mail focusing on cost and cycle time reduction with increased process efficiencies.- Co-managed 70+ vendors including ongoing negotiations, defining and enforcing service level agreements and developing mutually beneficial relationships.- Directed team in reporting financials to product teams for effective forecasting and model builds while ensuring compliance to regulatory requirements.