Contract work in project management, media planning and buying, copywriting and editing, budget projections, price analysis, social media marketing, content strategy, and more. Contact me by email at kara@weincmarketing.com Current clients:Berkeley SymphonyCantor Arts Center at Stanford UniversityCircus CenterCuriOdysseyMerola Opera ProgramPrivileged to have worked with past clients: Amateur Music Network AXIS Dance CompanyBay Area Rapid Transit (BART) / BARTable Cabrillo Festival of Contemporary Music, Santa CruzCirque du SoleilClub Fugazi Experiences, San FranciscoComputer History Museum, San JoseDivision of Labor, award-winning small advertising agency, Sausalito Ecology Center, Berkeley / California Association of Farmers' MarketsFamily House Inc.Live NationMedia Art Xploration for MAX 2019: A Space Festival Mercury Soul // Mason BatesMusic Center of Los AngelesNewCoSaint Francis Foundation at Saint Francis Memorial Hospital, San FranciscoSF CameraworkSan Francisco BalletSan Francisco Gay Men's ChorusSan Francisco Girls ChorusSan Francisco Museum of Modern Art (SFMOMA)San Francisco PerformancesTranscendence Theatre Company, SonomaDino Zuzic, Top 10% Realtor, San FranciscoVice President for the Arts, Stanford University

Support Stanford's modern art museum with media buying and planning around advertising exhibitions; expanded contract work as of April 2018 to include social media marketing management.

Advertising project marketing consultant for award-winning #SeeThemBoth campaign, May-November 2017; Magritte special exhibition advertising campaign project management and Weibo/WeChat launch project management, March-June 2018; Marketing Project Manager focusing on media partnerships and promotions for Andy Warhol: From A to B and Back Again, March-September 2019; Marketing Project Manager focusing on media buying and media partnerships and promotions, October 2019-June 2020.

Project marketing consultant focused on inaugural launch of Modern Cinema film series co-presented with the SF Film Society (SFFILM), and Group & Tourism Sales Marketing Support, July-November 2016.

Interim Director of Marketing for SFMOMA's expanded reopening, February-June 2016.

Third party partnerships and promotions for Cirque du Soleil's Amaluna, playing in San Francisco at Oracle Park November 3, 2019 - January 12, 2020.

Focused on social media content marketing (2016-19) and email marketing strategy (2016-17) and implementation. Significantly increased engagement across three focused social media accounts for the brand, which resulted in followers increases of 82% on Instagram, 25% on Twitter, and 20% on Facebook over the course of three seasons.

Supporting AdAge’s 2013 and 2015 Best Small Ad Agency, Division of Labor, with their client Opendoor.

Head of the marketing department and was responsible for all advertising media buys, promotions, and digital advertising, outbound email marketing and institutional websites, institutional signage, and other strategic initiatives for the largest public arts institution in San Francisco, the de Young Museum and Legion of Honor. Served as interim marketing communications director at senior level November 2014-April 2015.

Set strategic direction for organization’s marketing function, promoting 230 concerts annually to produce $21M in revenue, nearly one-third of the organization’s annual $63.5M annual operating budget. Managed $3M budget and 2 direct reports plus interns and volunteers; cultivated sponsorships with media organizations and corporations to gain additional millions of dollars in marketing value annually. Oversaw group sales and student outreach. Revenue Growth. Made an immediate impact for organization by exceeding 2009 summer series revenue goal by 11% - the first time goal was met in 8 years. Achieved in 2011 the best January sale in Symphony’s history. Strategic Alliances & Sponsorships. Negotiated inaugural media partnerships valued at $300K+ in added media advertising annually. Additional media sponsorships provided $2.3M in annual added media value each season.Online Strategy. Launched digital market campaigns using geo-targeting, behavioral targeting, and retargeting/remarketing of online advertisements. Used Groupon, Travelzoo, LivingSocial and other sales websites to maximize sales. Event Marketing. Outperformed marketing goals for 2010 Black and White Ball.Recognition. Recognized with promotions in 2009 and 2010, and with the Mozart Award for achievement in 2009. Previous titles: Audience Development Manager and Marketing Manager, Campaigns.

Advanced company’s growth goals by conceptualizing and executing social media strategies to augment software product launches and e-commerce sales. Targeted core and casual digital media consumer email marketing and public relations campaigns.

Held dual roles: directed customer service and ticketing function as well as Internet marketing. Supervised 3 direct reports and 100+ volunteers.

Conducted market research to pinpoint characteristics and sales drivers of LA Opera ticket buyers, influencing market strategies. Purchased and trafficked TV, print and radio advertisements.

Recruited for 6-month grant-funded project to develop and launch a nonprofit spearheaded by philanthropist Eli Broad, with the LA County Arts Commission's Executive Director, Laura Zucker. Our charge was marketing arts and cultural offerings in the Los Angeles region to domestic and international tourists. Wrote speeches, marketing plans, press releases; Held additional responsibilities for internal operations including payroll, finance, and budgeting, as well as tourism data analysis and presentations.

Supported brand building and business development for Los Angeles business and entertainment law firm. Updated firm’s website, attorney resumes and marketing collateral and organized events.

Promoted twice based on success delivering print and online publications and events. Co-produced first subscriber open house at the Walt Disney Concert Hall.

Supported the Press team at the Hollywood Bowl and during the opening season at Walt Disney Concert Hall. Helped move printed and mailed press release system over to email/pdf sends saving thousands annually.