Kara York Email & Phone Number

Experienced and results-driven professional, offering over two decades of accomplished leadership as the Vice President of Production Marketing at Staton Corporate & Casual. Demonstrated success in developing and executing innovative marketing strategies, orchestrating impactful promotional events, and penetrating new markets to drive substantial business growth. A proven expert in overseeing comprehensive advertising campaigns, negotiating advantageous contracts, and meticulously managing budgets to optimize return on investment. Seasoned in leading cross-functional teams to produce compelling advertising content across diverse media platforms. Possesses a keen eye for creativity, strategic vision, and a commitment to excellence.View my portfolio at karayork.myportfolio.com

• Vice President Product Marketing

  Staton Corporate & Casual

  Mar 2002 - Present - Dallas/Fort Worth Area

  Strategically develop and execute comprehensive marketing strategies to effectively advertise products and enhance brand visibility in competitive markets.Coordinate and oversee the planning and execution of promotional events, ensuring seamless coordination of logistics, staffing, and day-of deliveries.Conduct rigorous analysis of current marketing campaigns to identify weaknesses and implement targeted solutions within budgetary constraints, driving continuous improvement and optimization.Identify and capitalize on potential new markets, devising strategic plans for market entry and expansion.Collaborate closely with buying teams to accurately forecast product demand and optimize procurement processes for maximum efficiency.Oversee end-to-end management of advertising campaigns, analyzing results to refine strategies for future campaigns.Negotiate contracts related to advertising efforts, securing favorable terms and maximizing return on investment.Exercise fiscal responsibility by controlling advertising budgets, managing expenses, and optimizing resource allocation.Conceptualize and develop creative advertising content across a diverse range of media channels, including catalogs, email campaigns, social media platforms, web content, business collateral, and product packaging.Maintain and update web content and images to ensure consistency and relevance with brand identity and marketing objectives.