As a Project Manager at Hi-Fella, I lead and oversee the end-to-end planning, execution, and delivery of virtual exhibitions and events. My role includes :1. Strategic PlanningCrafting project strategies to ensure successful execution of Hi-Fella Online Exhibitions or Hi-Fella Platform, from concept to launch.2. Team LeadershipManaging cross-functional teams, collaborating with marketing, tech, and operations teams to align objectives and deliver seamless events.3. Stakeholder ManagementCoordinating with internal teams and external partners, including exhibitors, sponsors, and trade chambers, to ensure all stakeholder needs are met.4. Event ExecutionOverseeing the logistics and technical aspects of virtual events, ensuring a smooth user experience for 17,000+ users globally.5. Performance AnalysisTracking KPIs and generating insights to continuously optimize event experiences and drive user engagement and satisfaction.6. Scaling InitiativesDriving growth strategies to expand Hi-Fella’s reach across diverse industries and international markets.

Hi-Fella is a digital platform that connects businesses from various industries internationally. Hi-Fella provides a range of features to facilitate business entities in finding clients, and partners, expanding connections or networks, expanding their business database, increasing business sales, and enhancing business branding on the Hi-Fella Platform.As a Social Media and Content Marketing Strategist at Hi-Fella, I am responsible for developing and implementing comprehensive social media and content marketing strategies. My role involves leveraging digital platforms to connect businesses across diverse industries on an international scale. I specialize in fostering client and partner relationships, expanding business networks, enriching the business database, increasing sales, and elevating overall brand presence on the Hi-Fella platform. With a focus on driving engagement and growth, I employ innovative marketing techniques to enhance the visibility and reach of businesses within the global marketplace.

As a Copywriter, I'm responsible for creating compelling and impactful text for various marketing materials and advertisements. This includes :Brand Messaging :Developing messages that resonate with IdeaCloud's values and identity.Headlines and Descriptions :Crafting attention-grabbing headlines and concise descriptions that capture the essence of materials, including ads, social media posts, and other marketing assets.Call to Action (CTA) :Formulating CTAs that encourage the audience to take specific actions, such as visiting our website, signing up, or making a purchase.Consistent Style :Ensuring a consistent writing style and tone of voice that aligns with IdeaCloud's brand identity.Content Creator :In the role of a Content Creator, my focus is on producing various types of visual and audiovisual content that showcase IdeaCloud's brand. This includes :Graphics and Design :Brief and creating content for design graphics, images, infographics, and design elements that maintain brand coherence and fulfill marketing objectives.Videos : Brief and creating content for short videos, animations, and clips that both inform and entertain our audience.Visual Storytelling :Utilizing visuals to weave compelling narratives about IdeaCloud's brand, products, or services.Creativity :Innovating in the creation of attention-grabbing content that captures the audience's attention and resonates with them.In this capacity, I play a pivotal role in shaping the brand's image, piquing the audience's interest, and fostering positive engagement with IdeaCloud.

At Maspion i learned many things. From manufacturing products, namely electronics to marketing in its digital strategy. I was at Maspion as a social media specialist for several social media such as Instagram, YouTube and i once managed TikTok (Very briefly). As a social media specialist here, my workflow is very complex and lengthy. Some points that I can briefly describe as follows :- Designing content ideas for the next 1 month. Thinking about making what event on social media platform means Instagram (which is always used).- Make a concept or design theme what to use for feed design in 1 month if necessary. Usually if there is a big project or big event in that month. Such as the month of Ramadan, Christmas, or events with prizes.- Collaboration with other divisions such as RnD Teams or Marketing Teams to discuss what products will be issued or uploaded to social media platforms to be promoted and introduced by consumers and target markets.- Collaboration with E-commerce Teams to create content together (Hard Selling and Soft Selling Content)- Collaboration with digital marketing so that content ideas and scheduling content postings on social media are right on target- Invite collaboration with other brands to be invited to work together to create content, such as holding events that win prizes, shared content, etc.- Copywriting- And also manage and be an admin on social media

In this company I work as a visual designer for content on social media, especially Instagram. As well as editing images or photos or image content in articles that will be uploaded on a client's website or a brand's website.

My main job in this company is as a visual and graphic designer. Apart from that, I play quite a role in creating campaign ideas, advertisements, content ideas on social media, activation events with the team that was formed at that time.The brand projects that I have handled while working here are :1. Grab2. Semen Indonesia3. PT Sarana Warna Megah - Cat Aga4. Grendel - Grendel Utama