Understanding of the ASEAN and China Cross-Border E-Commerce Markets: Extensive expertise in ASEAN e-commerce platforms such as Lazada, Shopee, and TikTok, coupled with a strong understanding of China cross-border e-commerce. Skilled in supporting Chinese businesses entering ASEAN markets by leveraging insights into regional consumer behaviors, market trends, and platform dynamics.●Established strong relationships with both ASEAN and Chinese clients and stakeholders, utilizing cultural and business acumen to drive long-term partnerships and significant sales growth. Supported product localization and compliance for cross-border sales, ensuring seamless integration with Chinese platforms.●A/B Testing and Digital Marketing Strategy: Continuously evolved the business by conducting A/B testing on various digital marketing strategies, tailoring campaigns to maximize performance across platforms like Lazada, Shopee and Tiktok. Developed data-driven marketing plans to optimize ROI through social commerce, affiliate marketing, and platform-specific keyword advertising.●China & ASEAN Business Development: Identified and pursued international business opportunities to introduce overseas brands into Singapore and Malaysia, bridging cultural and operational gaps. Built go-to-market strategies tailored to Chinese and ASEAN consumers, driving market penetration and growth.●Operations & Fulfillment: Oversaw a 10,000 sq. ft. warehousing facility with a team of 4 full-time employees, ensuring fast, accurate, and efficient order fulfillment for cross-border e-commerce. Implemented technology and processes to optimize warehouse operations, reducing turnaround time and improving customer satisfaction.●Analytics & Reporting: Translated sales data into actionable insights, helping clients refine strategies and boost performance on platforms like Lazada, Shopee, Tiktok, Tokopedia etc..

- Managed and optimized a portfolio of 40 e-commerce accounts, resulting in a 30% increase in sales revenue within six months and ended with $28M annual revenue.- Analyzed sales data and market trends to identify growth opportunities, leading to the expansion of the e-commerce category by introducing new product lines, resulting in a 15% increase within the first six months.- Led a cross-functional team of 4 members to succesfully complete a product redesign project, resulting in a 20% revenue growth.- Onboarded and supervised two junior account managers, providing guidance and support to increase productivity for the first quarter.

- Developed and implemented targeted sales strategies to achieve a monthly sell-in target of 3 million ringgit, resulting in a 20% increase in revenue.- Analyzed market trends and competitor activities to identify new business opportunities, leading to successful sell-ins of 5 new products and an additional revenue of 500k ringgit.- Established a solid rapport with leading retail partners, leading to an increased level of cooperation commitment in the form of an annual contract agreement.-Collaborated with cross-functional teams to develop and execute promotional campaigns that successfully boosted brand awareness, leading to a 15% increase in product placement and shelf space.