Founding Partner At Canfone.Com
CurrentStrategy Remain strategical, tactical and program oriented, in that order. Work with Directors and Managers to development strategic partners for referencing, credibility and alliances. Help manage third-party relationships. Ensure the product is competitive, complete, clean and timely. Responsible for creating annual or biannual strategic and tactical marketing plan.Research & Information Conduct and analyze market research to determine risk and marketability of potential products and product features. Supply information to appropriate personnel. Responsible for competitive analysis, strategies and tactics. Measure effectiveness of the marketing department and implement improvements.PR & Image Work with PR to ensure the proper amount and type of coverage to raise awareness, win reviews and ensure consistent corporate and product branding and image. Help manage investor relations when applicable.Advertising Work with Ad Manager and/or agency to create the media schedule, negotiate the rates, prepare the deliverables and execute. Follow-up and measure the advertising campaign using print and online methods.Strategic Partnering & Alliances Participate in creating strategic partnerships, alliances and bundles that ensures Acme Software is highly visible and properly positioned and referenced.Online Marketing Ensure a professional, inviting Web site employing the latest technology to encourage initial and repeat visits. Develop an online store to take orders for new products, upgrades and add-ons directly. Help initiate and execute an entire online strategical marketing plan to make the most of this important new medium.Creative Services Work with the Creative Services department to ensure a consistent look and feel among all collateral materials. Aid in the design of the box, sell sheets, product slicks, POP, folders, trade show graphics, and all other corporate imaging.