Karel Kraus

Karel Kraus Email and Phone Number

Trade Marketing Director CZ @ Mattoni 1873
Prague, Czechia
Karel Kraus's Location
Prague, Czechia, Czech Republic
Karel Kraus's Contact Details

Karel Kraus work email

Karel Kraus personal email

n/a
About Karel Kraus

Experienced and passionate commercial leader and achiever with successful track of record in local as well as international roles in CPG/FMCG. 20+ years of experience in brand, trade and shopper marketing, commercial transformation; introducing value driving product, business and technology innovations and agile transformation.

Karel Kraus's Current Company Details
Mattoni 1873

Mattoni 1873

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Trade Marketing Director CZ
Prague, Czechia
Website:
mattoni1873.cz
Employees:
448
Karel Kraus Work Experience Details
  • Mattoni 1873
    Trade Marketing Director Cz
    Mattoni 1873
    Prague, Czechia
    View
  • Asahi Europe & International
    Regional Head Of Digital Enablement
    Asahi Europe & International Oct 2020 - Present
    Prague, Czechia
    Digital innovation pipe line incl. test and learns Launching Agile ways of working (Scrum implementation)Intelligent automation program
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  • Asahi Europe & International
    Acting Regional Head Of Transformation Office
    Asahi Europe & International Oct 2023 - May 2024
    Prague, Czechia
    OKRs framework launchBusiness Process Management Project Management
    View
  • Plzeňský Prazdroj
    Commercial Excellence Director Cz&Sk
    Plzeňský Prazdroj Jan 2019 - Oct 2020
    Prague, The Capital, Czech Republic
    Trade and shopper marketing; commercial business innovation, category management; channel development; stuff advocacy enhancing quality of serving; customer loyalty programs and field force execution (routing & capacity planning, in trade opportunities tracking, briefing and motivational programs).
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  • Plzeňský Prazdroj
    Trade & Shopper Marketing Director Czech Republic & Slovakia
    Plzeňský Prazdroj Jan 2017 - Dec 2018
    Prague, The Capital, Czech Republic
    Trade and shopper marketing; commercial business innovation, category management; channel development; stuff advocacy enhancing quality of serving; customer loyalty programs and field force execution (routing & capacity planning, in trade opportunities tracking, briefing and motivational programs).
    View
  • Plzensky Prazdroj (Sabmiller)
    Trade & Shopper Marketing Manager Czech Republic
    Plzensky Prazdroj (Sabmiller) Jun 2014 - Dec 2016
    Prague, The Capital, Czech Republic
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  • Plzensky Prazdroj (Sabmiller)
    Marketing Manager Cz & International
    Plzensky Prazdroj (Sabmiller) Jul 2011 - May 2014
    Prague
    Marketing Manager CZ: Velkopopovický Kozel, Radegast and EconomyMarketing Manager International: Velkopopovický Kozel
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  • Plzensky Prazdroj (Sabmiller)
    Senior Brand Manager
    Plzensky Prazdroj (Sabmiller) Feb 2008 - Jun 2011
    Prague
    Senior Brand Manager for Pilsner Urquell & Master brands
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  • Plzensky Prazdroj (Sabmiller)
    Brand Manager
    Plzensky Prazdroj (Sabmiller) Feb 2006 - Jan 2008
    Prague, The Capital, Czech Republic
    Brand Manager for Radegast and Birell brands
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  • Plzensky Prazdroj (Sabmiller)
    Brand Executive
    Plzensky Prazdroj (Sabmiller) Jul 2004 - Jan 2006
    Prague, The Capital, Czech Republic
    Brand Executive for Velkopopovický Kozel
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  • Plzensky Prazdroj (Sabmiller)
    Marketing Assistant
    Plzensky Prazdroj (Sabmiller) May 2003 - Jun 2004
    Prague, The Capital, Czech Republic
    Marketing Assistant for Velkopopovický Kozel
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  • Deutsche Telekom
    Trainee - Brand Management And Ci Dpt.
    Deutsche Telekom Sep 2002 - Mar 2003
    Bonn Area, Germany
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  • Aiesec
    Vicepresident
    Aiesec 1997 - 2002
    View

Karel Kraus Skills

Brand Management Fmcg Marketing Management Shopper Marketing Customer Insight Market Analysis Trade Marketing Marketing Management Market Planning Fast Moving Consumer Goods Market Research Segmentation Marketing Communications Negotiation Marketing Strategy Team Leadership Commercial Planning Cross Functional Collaborations Customer Marketing

Karel Kraus Education Details

Frequently Asked Questions about Karel Kraus

What company does Karel Kraus work for?

Karel Kraus works for Mattoni 1873

What is Karel Kraus's role at the current company?

Karel Kraus's current role is Trade Marketing Director CZ.

What is Karel Kraus's email address?

Karel Kraus's email address is ka****@****znam.cz

What schools did Karel Kraus attend?

Karel Kraus attended Ashridge Business School Uk, University Of New York In Prague, Technical University Of Ostrava, Scrum Alliance, University Of New York In Prague.

What skills is Karel Kraus known for?

Karel Kraus has skills like Brand Management, Fmcg, Marketing Management, Shopper Marketing, Customer Insight, Market Analysis, Trade Marketing, Marketing, Management, Market Planning, Fast Moving Consumer Goods, Market Research.

Who are Karel Kraus's colleagues?

Karel Kraus's colleagues are Simona Licková, Marcel Hucek, Martin Karas, Michaela Jarolímová, Alisher Berdibekov, Adéla Kisová, Martina Klinerová.

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