Passionate and results-oriented marketing and advertising executive boasting over 20 years of experience driving brand growth and development in complex contexts and businesses. Known for challenging conventional norms and fostering innovative strategies to effect transformative change in brands and products. A creative disruptor, consistently leveraging data insights to craft compelling brand narratives and secure market differentiation in highly competitive landscapes. Adept at leading multidisciplinary teams to tackle complex challenges and exceed ambitious targets. Technologically savvy, profoundly appreciate the symbiotic relationship between creativity and technology in enhancing brand engagement. Recognized in the industry with accolades such as "Monstruos de la Mercadotecnia" in 2023, 3rd place in Scopen's "Most Admired Marketing Professionals" in 2023, and as a "Leading Woman" by AdAge-AdLatina. A sought-after speaker and jury member for prestigious national and international marketing, advertising, and digital forums, including AdWeek, EFFIE, IAB, AVE, Más Cartagena, and Sociedad Peruana de Marketing. Serves as a board member, mentor, and advisor for organizations dedicated to fostering women's leadership and driving digital transformation with a gender-focused perspective.If you need assistance boosting your brand, please get in touch with me at kymunz@exponentialbrand.com