Karem Smith Haltenhof Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Montreal, Quebec, Canada

In charge of developing the marketing strategy and plan for the new product "Five Starts Website." -Lead the communication improvements on the website and social networks -Management of social networks , online campaigns and leads generation.

British Columbia, Canada

-Supported the marketing team with new marketing solutions and Go-to-market strategies to create awareness in the target market in terms of finding potential clients- Developed a new go-to Market strategy to sort customers and understand their different needs through surveys and interviews. Also, elaborated Market research to analyze the direct competition: Pricing, communication, stakeholders, etc. -Developed positioning and messaging to engage potential clients across multiple… Show more -Supported the marketing team with new marketing solutions and Go-to-market strategies to create awareness in the target market in terms of finding potential clients- Developed a new go-to Market strategy to sort customers and understand their different needs through surveys and interviews. Also, elaborated Market research to analyze the direct competition: Pricing, communication, stakeholders, etc. -Developed positioning and messaging to engage potential clients across multiple marketing tactics. Show less

Provincia De Lima, Peru

-In charge of the retention of high-value customers with a smartphone. Achieving sales increase by 30% in 2 months through email campaigns, improvements in the sales channel communication, and working in a smartphone portfolio pricing strategy coordinating directly with vendors such as Motorola, Samsung, and Huawei. - In charge of the express delivery project, improving the value proposition to the customer by offering a better delivery process, achieving better KPIS's such as conversion… Show more -In charge of the retention of high-value customers with a smartphone. Achieving sales increase by 30% in 2 months through email campaigns, improvements in the sales channel communication, and working in a smartphone portfolio pricing strategy coordinating directly with vendors such as Motorola, Samsung, and Huawei. - In charge of the express delivery project, improving the value proposition to the customer by offering a better delivery process, achieving better KPIS's such as conversion ratio by 10% in less than 20 days. -Responsible for IPT (Internet for everyone) project that enables Internet inthe most remote areas of Peru, impacted more than 5000 towns, and connected more than 2.5MM target audience with technology. In charge of the Go-to-Market Strategy and Analysis follow-ups Report. Show less

Lima Peru

• Redesigned low-cost chip product with negative NPV ($-1.5 MM) to currently have positive NPV (+0.6 MM). In charge of creating the pricing strategy structure, messaging, customer journey, material, product presentation, and sales training, Aligning with product development and sales teams the messaging, and working with the advertising team directly. • Collaborate directly to develop and launch the sales app in the wholesale channel. In charge of ensuring the vendors' needs (Audience) were… Show more • Redesigned low-cost chip product with negative NPV ($-1.5 MM) to currently have positive NPV (+0.6 MM). In charge of creating the pricing strategy structure, messaging, customer journey, material, product presentation, and sales training, Aligning with product development and sales teams the messaging, and working with the advertising team directly. • Collaborate directly to develop and launch the sales app in the wholesale channel. In charge of ensuring the vendors' needs (Audience) were in the scope of work using agile principles, customer briefings, and analyzing metrics. Responsible for elaborating the customer journey and developing the material and training for the sales force. • Developed, managed, and implemented the company's first 100% online Christmas digital campaign. In charge of elaborating the Persona and the customer journey. Also, I created the final indicators report for the marketing director showing the essential KPI'S. • Improved the customer service process in "WhatsApp and RRSS" channels creating new training content for the sales team and a response template to simplify the information for all the stakeholders. NPS go up by 5% in the first six months. • Product Owner of "Grouped. Designed-Concept-Development in collaboration with the technology development team. The product allows clients to gather their services (mobile, TV cable, and Internet) in one invoice and save up to 25% on their monthly bill, improving customer retention by 15% in the first release month. Show less

Lima, Peru

• Increased sales of 4G mobiles by 40% (2016 vs. 2015) by using marketing research and analytics which helped identify different types of clients by region and identify customer needs and purchasing level and a pricing strategy was worked out for each of them. Collaborations and directly coordination were made with the main cell phone brands, such as Samsung and Motorola to increase the impact on communication • Worked was done on a communication campaign strategy focused on mentioned the… Show more • Increased sales of 4G mobiles by 40% (2016 vs. 2015) by using marketing research and analytics which helped identify different types of clients by region and identify customer needs and purchasing level and a pricing strategy was worked out for each of them. Collaborations and directly coordination were made with the main cell phone brands, such as Samsung and Motorola to increase the impact on communication • Worked was done on a communication campaign strategy focused on mentioned the benefits of 4G technology (Speed) • Managed the marketing budget and developed new strategies that saved the company 100,000 dollars that year • Monthly reported sales report and campaign deliverables to the marketing manager Show less

Lima, Peru

-Improvement of advertising pieces Outdoors in the northern region of Peru, where the competition had a better presence, it was possible to recover the peripheries- Increased retail sales in Lima Region by 17%. -Learning process, to help me to understand my strengths and weakness. Also, tools to improve my career development like marketing professional.

Lima, Peru

supported in the coordination of campaigns and events Management of national events, BTL and ATL

Lima Peru

- Supported in the development of Marketing strategies for the San Mateo, Guaraná and Maltín Power brands. -Supported analysis of quantitative data such as sales volumes, coverage, SKUs, etc.- I was responsible for analyzing the auspices and coordinating their execution.

Master Of Business Administration - Mba, Marketing

Specialization major: Marketing and Entrepreneurship

Mastering Design Thinkinh

Bachelor Of Business Administration (Bba), International Business/Trade/Commerce, 15

Diploma Of Education, Marketing Strategy, 17

Curso de Postpago en el cual pudimos aprender la estructura adecuada de un plan de marketing, delimitar cada paso e información para.

Diplomatura, Marketing Digital, 80/100

Curso virtual enfocado en marketing digital. Aprendiendo conceptos y herramientas para desarrollar todo un plan de marketing en base a los.