Successfully produced creative brand activations for clients such as Prime Video, CBS, Dior, Savage X Fenty, and Bombay Saphire.Led end-to-end project management of live events, overseeing all aspects from conceptualization to post-event evaluation. Adept at managing timelines, budgets, and resources to deliver exceptional brand experiences.Spearheaded identifying and selecting optimal event venues, ensuring alignment with campaign goals. Proficient in negotiating contracts, managing logistics, and overseeing the seamless execution of events.Effectively managed vendor relationships to guarantee flawless execution within budget constraints.Collaborated to develop creative decks, providing insights into environmental solutions, aesthetic tone, and innovative ideas that elevated the overall consumer experience.Leveraged a keen understanding of industry trends.Thrived in dynamic and fast-paced environments, consistently finding creative solutions to challenges. Applied a forward-thinking approach to anticipate potential issues and proactively implement preventative measures.

• Produced creative brand activations for clients such as Prime Video, Savage X Fenty, MAC Cosmetics, Havaianas, and Route App. Venue scouting, vendor research and management, and overall project management of live events.• Collaborate with Creative Director on creative decks researching environmental creative solutions, aesthetic tone, and innovative ideas to enhance the consumer experience.

• Successfully increased the annual sales of Wasabi, a premium women’s apparel company, by +70% by developing a new brand strategy, effective messaging guidelines, and social and content marketing plans.• Devised effective brand and B2B digital content strategies for Evelyn Noel Consulting (creative fashion director) and Bettina Beer Consulting (organizational development management consultant).• Identify the best external communication approaches based on clients’ needs, expectations, and target audience.• Facilitate creative brainstorming sessions to discuss brand values, key messages, and expected outcomes.• Consistently maximize clients’ brand engagement, social media engagement, new client acquisition, and other KPIs.

• Formulated and oversaw high-impact marketing programs throughout Brazil for Reserva, a premium fashion group.• Developed and grew marketing programs for the launch of new sales channels and 4 new brands while the company added 25 new stores across Brazil.• Spearheaded go-to-market strategies and campaigns with the aid of content intelligence practices, increasing active customers by 500% and Facebook followers by 2,000,000.• Used consumer insights and market research projects to understand consumer attitudes, opinions, and behaviors and incorporate findings into marketing and communication campaigns.• Fostered company’s brand story evolution based on customer-centricity and innovation, placing Reserva as one of the most innovative companies in Brazil according to Fast Company.• Supervised a team of 10 people with a diverse range of specialties including PR, Events Management, In-House Creative Studios, and External Advertising Agencies.

• Headed the conceptualization and implementation of modern, successful fashion marketing and awareness programs using PR initiatives, social media promotion, creative content, and experiential marketing programs (such as fashion shows, store openings, and brand activations of different tiers).• Coordinated photoshoots and evaluated final creative assets to ensure they abided by Cantão’s brand guidelines.

• Built excellent business relationships with 3 international PR agencies, achieving outstanding earned media results across target markets.