Karen Ashbrook Email and Phone Number
★ 20+ years of digital product management, transformation, and delivery experience ★ ★ Drive technology vision, executing multimillion-dollar budgets and enterprise projects ★ ★ Anticipate emerging technology, UI, and UX trends to inform leading-edge solutions ★ ★ Lead teams in shaping the way consumers and partners engage with brands ★ ★ ★ ★Gaining an incredible wealth of experience during my tenure with Longaberger, I developed industry-leading strategic plans, oversaw multimillion-dollar digital initiatives, and shaped the way our 70,000+ independent consultants interacted with the brand and their customers. Managing full-lifecycle projects, I defined technical and business requirements, developed use case and testing scenarios, mitigated pre-launch issues, and deployed systems during companywide training events. Standing on stage at Nationwide Arena, facing tens of thousands of brand ambassadors, it was my role to introduce leading-edge digital capabilities, secure buy-in for change, and create energy and excitement in support of new digital capabilities and user experiences.★ ★ ★Joining Alliance Data in 2008, within 6 years I became their Sr. Manager Digital Solutions and began reframing the way consumers interacted with our partners’ brands. To the design and development of new mobile experiences, we almost doubled mobile credit card applications, and drove triple-digit increases in mobile enrollments, mobile card transactions, and mobile card spend. Creating a net new mobile capability strategy, I played a pivotal role in the development and delivery of 15 white-label brand-centric native apps in just 12 months, earning the President’s Circle honor as a result.★ ★ ★Promoted to serve as Director, Digital Product Management four years ago, I earned accountability for all customer- and brand-facing digital products and projects. Focused extensively on building an entire digital ecosystem for our brand partners, my team and I introduced first-time digital advancements, managed our annual capability roadmap, and greatly expanded self-service capabilities to enhance the customer / user experience and capture operational savings. As a result of our efforts, customers and brand partners now seamlessly interact across a broad digital platform including websites, native apps, and Salesforce applications.★ ★ ★StrengthsFinder Results: Harmony >> Relator >> Achiever >> Arranger >> Developer
Bread Financial
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Sr. Director, Digital Product ManagementBread Financial Jun 2022 - PresentColumbus, Ohio, Us
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Director, Digital Product ManagementBread Financial 2018 - PresentColumbus, Ohio, UsDirect all customer- and brand-facing digital products and projects, creating first-time B2B self-service capabilities, and building an entire digital ecosystem for partners. Continue to champion leading-edge digital advancements, managing a $15M+ annual capability roadmap with ownership of all B2B and B2C digital services and capabilities spanning websites, native apps, and Salesforce applications.➤ Partner with a key IT stakeholder to transform the company’s Agile digital practice and workforce strategy, defining critical project and human capital resources, identifying and working diligently to close talent gaps, and reengineering the way products are managed and delivered to market.➤ Built an enterprise governance and ownership model for the newly established Salesforce platform, enhancing self-servicing capabilities for brand partners, overseeing change management processes, and maturing processes to move the system to a steady state.➤ Recognized for leading the successful delivery of transformative digital features and programs to enhance online customer service, digitize merchant experiences, drive deeper engagement across B2B and B2C servicing, and represent the VOC while delivering white-label customer experiences.➤ Motivate a talented team to maintain focus on delivery, dedicating time well beyond the normal course of business to ensure the swift resolution of digital challenges, an enterprise and global mindset in all strategic planning, and the development of sustainable and meaningful solutions.➤ Identified process successes and opportunities to pivot quickly and explore new approaches, implementing an iterative approach to collecting business requirements, expediting sprints, and creating additional project structure for scrum teams through data-driven decisions.
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Sr. Manager, Digital SolutionsAlliance Data 2014 - 2018Columbus, Ohio, UsShaped business, marketing, and digital transformation serving as a technical liaison for the development of new mobile applications, native apps, and SMS text programs responsible for driving credit card acquisition, mobile engagement, and increased spend. Defined product requirements, documented technical process flows, created testing strategies, and ensured compliance with regulatory requirements and industry standards. Delivered key business insights through analytic reports on mobile solutions activity. ➤ Developed and executed a net new mobile capability strategy resulting in the development and delivery of 15 white-label brand-centric native apps within 12 months. Changed the way consumers interacted with their credit cards, creating a fully integrated and immersive user experience.➤ Executed the successful delivery of a $7M Single Sign-On (SSO) enterprise project, ultimately creating a synergistic brand profile between web and mobile interfaces, greatly streamlining the customer and user experience, meeting security needs, and setting a new industry standard.➤ Served as co-inventor on new solutions—one of which earned a patent—focused on creating a mobile virtual card with built-in fraud mitigation capabilities. Created a highly secure experience for the consumer and brand through integration of an interactive identity validation feature. -
ManagerAlliance Data 2011 - 2014Columbus, Ohio, Us
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Sr. SpecialistAlliance Data 2008 - 2011Columbus, Ohio, Us
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Small Business ConsultantIndependent Engagements 2005 - 2008Consulted with startup and small businesses, serving as a business solution architect for digital infrastructure initiatives, developing business cases, defining requirements, and partnering with design and development teams to optimize UI and UX.
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Sr. Manager Of Web SolutionsThe Longaberger Company 1993 - 2004New York, Ny, UsPromoted four times in a decade (UX Manager, UX Specialist, Technical Lead, Help Desk Supervisor), leading a team in the design and development of internally and externally facing websites, creating strategic plans for all web projects, and overseeing multimillion-dollar initiatives changing the way 70,000+ independent consultants interacted with the brand. Developed rollout plans for new and enhanced programs, directing pre-launch efforts including developing use case and testing scenarios, identifying and eliminating issues, and deploying sound systems with an exceptional user experience.➤ Developed and facilitated field sales training during leadership meetings and the annual national convention, posting multiple sessions during the flagship two-week event, training consultants on systems and processes, and communicating the company’s digital roadmap.➤ Played an integral role in the implementation of PeopleSoft and its interface with ERM applications, ensuring seamless integration of order entry, processing, fulfillment, and delivery.
Karen Ashbrook Education Details
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Ohio UniversityArt History
Frequently Asked Questions about Karen Ashbrook
What company does Karen Ashbrook work for?
Karen Ashbrook works for Bread Financial
What is Karen Ashbrook's role at the current company?
Karen Ashbrook's current role is Digital Strategy and Delivery Leader Transforming the Way Consumers and Partners Engage with Brands, Digitally..
What schools did Karen Ashbrook attend?
Karen Ashbrook attended Ohio University.
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