Karen Barr Email & Phone Number

Bridgeport, Connecticut, United States

Responsible for leading a dynamic and growing team to develop multi-year fundraising strategies to help Share Our Strength | No Kid Hungry reach mission-critical revenue targets and meet the needs of supporters. The Individual Giving team generates engagement and philanthropic support across all offline and online channels, mid-level ($1,000-$9,999) and sustaining donor audiences.

Direct the vision and oversee strategies to identify strong qualified prospects, grow them into highly committed supporters and ensure we are delivering them an exceptional supporter experience. A successful approach includes developing strategies for fundraising, advocating and volunteering to deepen supporter commitment to Save the Children’s mission. We want to inspire relationships with our supporters throughout their lifetime by identifying and implementing ambitious, innovative, effective marketing and engagement strategies that will drive a movement of millions.

•Responsible for leading the development and management of the overall strategy to cultivate/steward donors with the ability and potential capacity to support our programs for children up to $1,000 mass market giving range and $1,000 - $9,999 mid-level giving range; with a focus on growing both programs which currently generate over $15 million in annual revenue. •Leverage insights and technology capabilities to deliver experiences that are engaging and relevant, so supporters feel connected to our mission of helping children in need.•Provide leadership and support to a team of 7; comprised of 5 direct reports and 2 indirect reports.

Fairfield, Ct

• Led the overall strategy to cultivate/steward donors with the ability and potential capacity to support programs for children at the $1,000 - $9,999 mid-level giving range; with a focus on growing the program which currently generates $8 million in annual revenue.• Responsible for maximizing revenue from mid-level supporters and leading innovation strategies to improve the mid-level supporter experience. • Identify mid-level prospects by working in collaboration with other department leaders and key stakeholders, which is crucial to feeding the pipeline to continue the success and growth of the mid-level program.Key Accomplishmentso From 2015 to 2018, 61% increase in revenueo From 2015 to 2018, 96% increase in acquiring new mid-level donorso From 2015 to 2018, 68% increase in annual giving for multi-year donorso Tested and successfully rolled out high value acquisition to acquire higher value donors ($250 + initial gift) to feed pipeline into mid-level program.o Tested and successfully lead transition to new outbound telemarketing vendor and made a profit for the first time in 2016. From 2015 to 2017, 101% increase in revenue by optimizing overall program.o Frequent speaker at industry conferences on best practices and innovation in mid-level fundraisingo Co-Chair, Mid-Level Giving Summit; a benchmarking meeting that brings up to 20 non-profit organizations together to discuss mid-level programs, collaborate and set benchmarks for success in the industry.

Fairfield, Ct

Fairfield, Ct

-Developed marketing strategies to retain and successfully grow existing donors.-Responsible for execution of direct mail program to existing donors (creative, copy, and segmenation & testing strategies).-Managed budget and report on results to evaluate the effectiveness of program.

-Provided financial reporting/analysis for direct response marketing campaigns-Developed financial reports for forecasting, trending, and results analysis-Prepared annual & mid-year financial plan in coordination with budget holders

-Managed financial accounting functions for Louisiana and Mississippi programs.-Trained staff on Save the Children’s policy & procedures.

-Provided financial planning support for Marketing and US Programs (home office and field operations) and International Programs (Bangladesh, Indonesia & Philippines).-Assisted in the preparation of annual revenue and expense budgets. -Monthly analysis of revenue and expenses versus budget.-Reviewed marketing appeals to ensure compliance to federal and state laws and Save the Children internal policies.

-Provided financial planning support for marketing and selling departments. -Assisted in the preparation of the annual operating plan and monthly projections.-Performed marketing and selling analysis to evaluate effectiveness of spending.