Karen Covington Email and Phone Number

• Analyze customer requirements and develop appropriate products to ensure they’re met.• Assess current competitor offerings and seek opportunities for differentiation.• Develop, implement, and maintain production timelines across multiple departments.• Appraise new product ideas and strategize appropriate go-to-market plans.• Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, requirements and roadmap development, and product launch.• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.

• Assist in planning and designing business processes to formulate recommendations to improve and support business activities. • Participate in meetings with clients to gather and document requirements and explore potential solutions. • Analyze and document client’s business requirements and processes to communicate these requirements to technical personnel by constructing basic conceptual data and process models, including data dictionaries and volume estimates. • Create several levels of test scenarios to be used in testing business applications in order to verify client requirements are incorporated into the system design. • Execute system tests from existing test plans. • Assist in analyzing test results in various phases.• Lead initiative to review reporting specifications for Tableau and Power BI.

● Delivered a minimum of 5% annual revenue growth on Acxiom's leading financial services client teams. ● Responsible for mapping of Acxiom tools and capabilities to identify and facilitate this revenue growth during annual account planning. ● Senior delivery representative to client executives within the new customer acquisition divisions of global leading financial institutions.● Engaged with clients during annual operating planning to review potential use cases and co-develop mutual action plans and schedules. ● Led a team responsible for the end to end process of client deliverables from requirements mapping, identification of data sources, final formatting, on-time delivery, as well as timely and accurate billing. ● Drove monthly cadence with customer and internal teams around existing project status as well as new revenue ideas and exploration. ● Coordinated communication and work plans with 3rd party data and process vendors when required.

● Accountable review of customer requirements to design work breakdown structure, resource delegation and assignment thru to final deliverable development. ● Coordinate all change requests and to advise on resulting schedule or expense changes. ● Provide insight to account management teams potential efficiency gains and cross-sell opportunities ● Promoted to Senior Delivery Manager