• Be responsible for the implementation of overall brand strategies which will be effective in delivering the all year round volume, profit and share objectives, as well as building brand equity among target consumers• Developed brand-related content for OPPO Find X7 new product launch CPO’s keynote speech

Key Account: Shiseido, Nespresso• Won the pitch of Nespresso China brand repositioning project – Localized Nespresso brand strategy in China to accelerate business growth and created new brand book tailored for China market• Prepared and facilitated brand workshop for Nespresso global leadership visit• Developed Shiseido new business opportunities - Strategically defined product proposition for Shiseido Elixir anti-wrinkle eye cream, based on the analytics of target consumer insights, competitive dynamic, brand advantage etc.• Developed annual product marketing strategy plan for Jiahwa, including marketing calendar and budget allocation

Brand Marketing & Customer Acquisition• Led Honeywell corporate brand campaigns in China (which was awarded Golden Awards in Corporate Culture and Internal Communication of Golden Flag Award (金旗奖), project-managed regional execution (incl: internal & external communication, creative assets development, paid media buy, data tracking, reporting, leads follow-up etc.), increasing brand favorability/ consideration/ purchase intent/recommendation by 8%, shifting brand perception from a hardware manufacturer to an IOT and high-tech company by 11% in the region within 2 years• Acted as the brand custodian and conducted brand training across internal multi-functional teams and external partners to drive brand compliance• Project-managed corporate-led event (CIIE) in support of brand building and business growth (1000+ MQLs)• Be responsible for organizing the itinerary and reception for the global CMO’s visit to ChinaDigital Transformation & Demand Generation• Led Honeywell.com.cn corporate website revamp & migration project (Joule), working closely with IT partners, legal consultant and x-SBG business leaders to establish a customer-centric and mobile-friendly brand portal• Drive and led local strategic initiative programs (Social CRM, Wechat mini-site) in 2020 and synchronize x-SBG social media platforms in support of digital transformation and business leads generation• Led all digital tools (Google, Adobe, Marketo, Salesforce etc) in the region to impact customer purchasing behaviors in support of APAC China business initiatives and to deliver a superior user experience, driving sales leads and brand relevance• Built a data-driven marketing automation and process optimization that ensure best digital practices in campaign and lead management

Key Account: Pizzahut, ALDI, SCJohnson, Tiffany&CO，自然堂

Promoted from Digital Planner to Digital Planning Manager in 1 year

Promoted from Digital Planner to Senior Digital Planner, to Digital Planning Supervisor in 3 years

• Won the live KFC case competition of the Mindshare Intern Program (4 out of 20 peers)• Rotated across 3 different teams, including tactical planning (Pepsi), content, and digital (Nike)• Conducted focus group research for Nike and developed insights