Modernized overall corporate communications approach, working directly with senior leadership to demonstrate the value of communications as a strategic partner. Emphasized integrated campaigns aligning internal, executive and external communications and including traditional marketing as appropriate. Led 11-person team encompassing internal communications as well as brand, executive visibility, media relations, thought leadership, third-party partnerships and industry sponsorships.•Provided… Show more Modernized overall corporate communications approach, working directly with senior leadership to demonstrate the value of communications as a strategic partner. Emphasized integrated campaigns aligning internal, executive and external communications and including traditional marketing as appropriate. Led 11-person team encompassing internal communications as well as brand, executive visibility, media relations, thought leadership, third-party partnerships and industry sponsorships.•Provided consistency for company’s overall narrative via creation of new messaging framework and leveraging of proprietary research to clarify and amplify strategic vision. Deliverables included a new internal purpose statement and external tag line for organization. •Helped found the Alliance for Lifetime Income, a unique industry educational association which increased positive media sentiment around annuities in less than 2 years.•Leveraged innovative, industry-leading media partnership with Dow Jones Custom Studies to create campaign that delivered 76% recall from readers of print edition, with digital content receiving higher than benchmark dwell time. Campaign included front-page, above-the-fold, page-one banner in Wall Street Journal, custom website with interactive quiz, social media amplification and full-page ad introducing new narrative for "return of lifetime income.”•Spearheaded use of integrated media campaigns, including innovative, hard-hitting trade ads and advertorials based on proprietary research around ways to make language of annuities more user-friendly. One campaign increased company website visits by 80%+. Show less

Created and executed broad strategic “change realization” framework that integrated strategic communication, leadership engagement, reporting and analytics, employee engagement and training / knowledge management to help leaders effectively drive continuous change across nearly 4,200 employees. •Facilitated successful adoption and sustenance of a variety of changes including leadership transitions and workflow processes.

As part of new leadership team, worked to evolve from individual, geographically dispersed event planning units to consolidated department.

Provided communications support for senior executives and other internal audiences across company, supporting transition from independent, geographically dispersed units to new, functionally based structure. Led a team that included executive writers as well as implementation and technical support. •Co-led national strike team that conceived, designed and implemented consistent template and customized components for 6 new internal websites to facilitate enterprise move to fewer geographic… Show more Provided communications support for senior executives and other internal audiences across company, supporting transition from independent, geographically dispersed units to new, functionally based structure. Led a team that included executive writers as well as implementation and technical support. •Co-led national strike team that conceived, designed and implemented consistent template and customized components for 6 new internal websites to facilitate enterprise move to fewer geographic regions. Work was initiated and completed within approximately 6 weeks and remained in place for more than 3 years. Show less

Worked directly with Southern Zone Executive Team and 10-person communications / event-planning group to develop and implement leadership and employee communications strategies. Empowered leaders with consistent resources and materials to reinforce and amplify executive leadership messages and successfully enhance employee awareness and engagement. Coordinated with corporate and zone partners in marketing, research, community relations, and other areas. •Developed innovative integrated… Show more Worked directly with Southern Zone Executive Team and 10-person communications / event-planning group to develop and implement leadership and employee communications strategies. Empowered leaders with consistent resources and materials to reinforce and amplify executive leadership messages and successfully enhance employee awareness and engagement. Coordinated with corporate and zone partners in marketing, research, community relations, and other areas. •Developed innovative integrated communications strategy to announce large-scale reorganization of zone. Ensured effective, consistent day-of and beyond messaging across multiple phases of reorganization. •Architected and executed disciplined “leadership communication continuum” to enhance employee engagement with strategic vision and goals. Continuum created intentional and coordinated communication drumbeats leveraging multiple channels and materials to raise and amplify general awareness as well as understanding of how individual roles contribute to business success. Show less

Planned and implemented coordinated communications activities to maximize System visibility with key audiences. Worked with System President and executive team to begin development of organization’s first integrated communications plan, encompassing advocacy, communications, partner outreach, program development, event management, and other activities designed to increase awareness of state government agency coordinating education and workforce development activities through a network of 16… Show more Planned and implemented coordinated communications activities to maximize System visibility with key audiences. Worked with System President and executive team to begin development of organization’s first integrated communications plan, encompassing advocacy, communications, partner outreach, program development, event management, and other activities designed to increase awareness of state government agency coordinating education and workforce development activities through a network of 16 technical colleges and affiliated programs. Show less