Karen E. Watson Email & Phone Number

New York, New York, United States

• Working with numerous clients in the public and private sector to drive campaigns that create healthier, more civically engaged populations.• Guest lecturer on “Creating Demand for Health” at Mayo Transform Summit on Innovation 2016, Friedman School of Nutrition, Science and Policy, McGill Centre for the Convergence of Health and Economics (MCCHE), Organization for Economic Cooperation and Development.

New York, New York

• Proposed and established a separate subsidiary for Nielsen to sell syndicated and custom data, services and analytical solutions to government and public sector clients world wide. • Domestically, negotiated Nielsen’s placement as an approved GSA contractor. Grew revenue from 0-3.5 million in two years. • Conceived strategy to scale government sales globally, matching public policy issues with key data sets worldwide. • Globally, convened global governmental policy makers at the Organization for Economic Cooperation and Development (OECD), World Health Organization and World Economic Forum. • Domestically, designed and delivered collaborative shared impact initiative with federal, state and city governments to match Nielsen consumption and media data to their public policy needs. • Initiated and executed public health campaign “DRINK UP” with Let’s Move and the Partnership for a Healthier America to promote drinking water to address obesity. Reported directly to the Vice-Chair of the Nielsen.• Named 100 Most Influential Black Executives of 2013, Savoy Magazine

• Responsible for Global and Strategic Communications, internal and external in all areas of Nielsen worldwide. • Re-branded Nielsen’s separate entities establishing a new brand architecture following the acquisition of Nielsen by private equity partners. • Set the earned media strategy for all new Nielsen measurement initiatives. • Conceived of, launched, implemented and administered now defunct website: HeyNielsen!.com to give Nielsen a higher profile with the public.

• Opened Washington, DC office for EchoStar in 1996. • Devised and implemented legislative and regulatory strategy. Advocated before both Democrats and Republicans in the Senate, House, FCC, White House and Administrative Branch agencies on telecommunications and media issues. • Managed office staff and dozens of outside lobbyists and legal counsel. • Developed the corporate political fundraising strategies for both political parties, monitored campaign activity, and attended fundraising events. • Represented the company at issue advocacy events, and before the media. • Prepared Congressional testimony for CEO and other senior executives. • In collaboration with the Director of Communications created press materials and promoted agenda with key audiences including trade and national publications. • Managed multi-state lobbying campaign on tax related issues. • Directed one of the largest grassroots, media and public relations campaigns and strategies to advance company goals. • Worked with state Attorneys General related to EchoStar’s attempted merger with DirecTV. • Set-up and managed the EchoStar PAC, and organized corporate fundraisers for members of the Senate and House. • Organized Congressional Staff and candidate visits to corporate facilities. • Extensive experience with satellite, cable, broadcast, broadband, and antitrust and regulatory issues.

Responsible for all media relations, public outreach, and public inquiry responses at the FCC.• Managed a staff of 75. • Directed all media relations, public outreach, and responses to public inquiries. • Overall responsibilities included proactive positioning of the Commission on important issues, building general awareness of the agency’s agenda with key audiences, and quick response to negative press. • Created press and public outreach strategies for diverse agency policy initiatives and special events.• Translated complicated policy initiatives into language designed compel the public to act. • Oversaw the dissemination to the press and public of documents announcing agency actions through both traditional and electronic means. • Initiated and coordinated placement of Chairman, Commissioners, and other top agency officials in speaking forums. • Revised the visual impact of the FCC seal. • Trained and prepared agency officials for press and television interviews. • Supervised public reference centers, reference library, and audio-visual services.

Developed and implemented strategies for fundraising, promotion, and educational outreach of the PBS Series “Africans in America.”• Raised $1.2 million for production of this prime time PBS series. • Developed and implemented strategies for fundraising, promotion, and educational outreach. • Developed plan to position the series and its ancillary components in an appropriate context within the African-American community. • Built positive relationships with corporate foundation executives. • Negotiated collaborations with national federal institutions: Library of Congress, National Archives and The Smithsonian.

Vetting documentary ideas, rough cuts, scripts and nearly finished program submissions for distribution to public broadcasting stations nationwide.