Karen Gadd delivers TRIZ problem solving, working with managerial & engineering teams in many companies, both large & small, helping them develop new/next generation products, & resolve their most challenging issues. Her mission is to reveal & share the simplicity, rigour, & unique power of TRIZ. In 1998 Karen founded Oxford Creativity - & has helped solve thousands of problems in many key industries guiding teams to solve their own problems with TRIZ. Oxford Creativity is now run by her daughter Lilly Haines-Gadd (author of best selling book TRIZ for DUMMIES) who established it as the world’s top TRIZ company, helping global enterprises achieve innovation & developing their own expert in-house TRIZ teams. Together with their experienced TRIZ colleagues Karen & Lilly take TRIZ to many major companies including Rolls-Royce, MBDA, British Nuclear, Bentley, BAE Systems, and Moog. The Oxford Creativity teams endeavour to help everyone locate for themselves clever, sustainable & cost-effective solutions to even the most intractable problems Oxford Creativity is famous for its TRIZ cartoons, from Oxford's Clive Goddard. There are over 200 featured in Karen's popular TRIZ for Engineers book - which has been translated into many languages. Karen's TRIZ publications reveal the fun of problem solving, showing how TRIZ activates & enhances our own brain power, knowledge and experience. She has recently completed a TRIZWIZ children's book and TRIZBIZ for Top Managers.Karen studied at Imperial College, and London Business School. After working in strategy in the City of London she returned to Oxford, teaching at Oxford’s European Business School ESCP - EAP (based in Paris, Oxford, Madrid & Berlin) and serving as a Governor of Coventry University. Karen’s has created many new, successful & innovative enterprises which make a difference including MUSIC at OXFORD and the European Union Baroque Orchestra - raising millions in corporate sponsorship to ensure their success.