Achieve company's objectives in terms of sell in, sell out. Grow brand awareness and desirability.Scope: Brands L'Occitane / Erborian / Melvita + Spas1000 point of sales (distribution)Marketting & Business strategy• Develop and implement marketing plan in line with brand image and guidelines• Participate in the implementation of 360º marketing plan and launches• Support Commercial team & Key Account Managers in the negotiations with Retailers• Lead allocation of promotional tools (gifts, testers, displays, counters) according to sales strategy, POS turnover and/or sales expectations and profitability • Consolidate & track budget forecasts of SKUS and promotional material• Brief and manage external creative and design agencies to deliver marketing POS materials • Report on category or product range: sell in, sell out, competitors review, markets insights, best practices• Analyze data (sales, margin, profitability) and propose preventive and corrective action plan• Evaluate performance (conversion rate, impact on sales) analyzing KPIs• Benchmark and track competition • Present marketing plans to sales teams and distributors• Prepare and lead annual meetings with Sales Managers and Area Managers• Monitor and follow up allocated budget and P&L • People development (1 direct report)Merchandising:• Lead and coordinate new corners implementation• Collect and analyze qualitative feedbacks from Sales team • Identify and report local needs to International Marketing Team• Consolidate budget forecasts of SKUSEcommerce and Digital:• Define digital marketing strategy and assortment • Negotiate digital marketing plan and ensure good execution• Check on distributors’ websites (prices, assortment, product description, packshots)• Benchmark competitors (best practices, services, novelties) and propose improvements

Maximise the contribution of the category in terms of sell-out, margin and market share.Define the category strategy and the mix of leverages: assortment, merchandising, promotion,communication and prices.150 suppliers• Define category strategy according to company's goals and values• Define mix offer• Coordinate all marketing activities at a national level• Adapt assortment & merchandising plans to local needs• Negotiate terms of contract for each designated category (prices, delays, promotional plan, actions, delivery, assortment, merchandising material, samples).• Secure purchasing process for the categories concerned• Ensure pricing strategy, maximise net profit and improve customers value perceptions• Manage and control the assigned budget• Search for new opportunities and partnerships to give the company a competitive advantage in terms of range, availability, total costs, innovation, cash-flow support• Analyze market and sector trends, competitive landscape and B to B positioning• Analyze results and KPI’s (sell out, commercial margins, net sales, trade investments) and determine action plans to improve the results• Provide business reportings on sell out, range and local business performance. Communicate best practices• Monitor and supervise suppliers’ portfolio to maintain conditions, ensure quality product and service, detect savings opportunities• Ecommerce: define digital marketing strategy, coordinate the implementation of each online store, ensure development of online sales, ensure local marketing communication is in line with national recommendations.• Organize and lead the annual meeting with local teams• Ensure good communication with internal departments, providers and local teams

Ensure all in-store operations are in line with overall marketing strategy. Lead execution of the Trade Marketing plan. Coordinate animations in points of sale. Main launch: La Petite Robe Noire Fragrance (2012) 2012: Best seller feminine perfumes during 9 weeks (France), 1 million units sold in 3 months.2013: Best Trade Campaign (Grand Prix Stratégies), International Prize Best Fragrance (Marie-Claire), Best TV Advertisement (Fifi Awards UK). Main distributors : Sephora / Nocibé / Marionnaud / Douglas / Passion Beauté / Beauty Success1200 point of sales.• Implement Trade marketing plan• Follow up the good execution in stores• According to merchandising guidelines and point of sales performance, monitor the allocation of the promotional material (gifts, testers, visuals, totems, displays)• Coordinate the delivery in point of sales (ensure delivery delays)• For each campaign brief the agencies for the recruitment of the Beauty consultants• Organize the training sessions for the Beauty consultants (200 persons for each campaign)• Prepare and lead the presentations of the training sessions• Define the incentives plan and ensure good communication and distribution• Manage and follow up the assigned budget• Provide regular reports on trade operations• Ensure effective communication with Merchandising Department, Key Account Managers, Commercial Director, Retailer Managers, Logistics and Customer Service• E-business: evaluate distributors' websites and ensure they are in line with brand recommendations

Assist the Retail Managers with the execution of the commercial plan. Ensure high level customer service and satisfaction.30 Retail Managers• Assist the Retail Managers with the implementation and follow up of the commercial operations• Ensure good incorporation of the new Retail Managers• Organize the seminaries, workshops, team buildings and events• Follow up local operations, budget and allocation of samples and gifts• Interface with Marketing, Merchandising and Financial departments• Lead the implementation of the new Retail IT solutions (evaluate the needs, determine the budget, collect the information from the key users, determine the retroplanning• E-business: in collaboration with Legal Department ensure retailers' websites are in line with brand strategy

Assist the Estée Lauder subsidiaries with the implementation of the Merchandising plan. Develop, forecast and provide the appropriate material.30 countries• Provide the subsidiaries with in-depth knowledge of the new launches• Secure good implementation of the Merchandising strategy• Process the affiliates' orders• Evaluate lead-times according to inventory stock levels and markets' required dates• Control stock levels for both Estée Lauder and Clinique brands• Ensure efficient communication with the suppliers to secure delivery dates• Lead the implementation of the new catalogs (collect the technical information, update the pictures and texts, make the translations, make suggestions of improvements) • Create instruction leaftlets for the new material• Provide reports on sales• Assure high level customer service• Be a key actor in the communication between affiliates, Production and Marketing Departments

Support the trade activity (trade of raw materials for the cosmetics and food industries). Monitor the management of the import/export process. • Assist the sales representatives with the administrative procedures• Evaluate the demands according to the country of origin and price of the raw materials• Process the orders• Handle and prepare all international documentation (commercial invoices, certificates of origin, company export documentation)• Search for new opportunities and partnerships to give the company a competitive advantage in terms of assortment and prices• Update clients and suppliers data bases• Provide report on sales• Ensure high level customer service