Leading the Global expansion at Gaya Foods (A Global Leader in Tailored Food Solutions & Sourcing)

Established Unilever’s duty-free presence in the Americas (US, Canada, Latin America), bringing over 100 brands and 1000 products to market across multiple categories. Lead a sales team in managing a global portfolio of distributors and operators across key travel retail channels (cruise lines, border shops, airports, airline in-flight, military/diplomatic outlets, duty-free zones). Additionally manage the imported kosher goods business (grocery, clubs) for the US, Canada, and Latin America… Show more Established Unilever’s duty-free presence in the Americas (US, Canada, Latin America), bringing over 100 brands and 1000 products to market across multiple categories. Lead a sales team in managing a global portfolio of distributors and operators across key travel retail channels (cruise lines, border shops, airports, airline in-flight, military/diplomatic outlets, duty-free zones). Additionally manage the imported kosher goods business (grocery, clubs) for the US, Canada, and Latin America. Launched the Seeding business in Israel.Defined go-to-market strategy, marketing plans, and pricing structure with full P&L responsibility. Regularly analyze SKU performance and pricing structure, and identify distribution gaps within the channel. Lead annual joint business planning and sales forecasting with emphasis on increasing presence, distribution, premium shelf space, and brand visibility. Meet with buyers to devise launch plans, manage brand extensions, and facilitate in-store activations. Work closely with logistics and supply chain teams to bring European products in the US market as part of a broader global portfolio of brands. Show less

Executed a regional sales strategy to expand Ferrero’s US duty-free operations in the US, achieving double-digit growth in distribution and assortment. Managed a distributed team in the US and Brazil responsible for 30+ accounts. Accountable for regional P&L and over 50 SKUs across four Ferrero brands (Tic Tac, Nutella, Ferrero Rocher, and Kinder). Leveraged promotions to maximize movement of perishable products with shorter shelf life and rotation. Analyzed and forecasted global… Show more Executed a regional sales strategy to expand Ferrero’s US duty-free operations in the US, achieving double-digit growth in distribution and assortment. Managed a distributed team in the US and Brazil responsible for 30+ accounts. Accountable for regional P&L and over 50 SKUs across four Ferrero brands (Tic Tac, Nutella, Ferrero Rocher, and Kinder). Leveraged promotions to maximize movement of perishable products with shorter shelf life and rotation. Analyzed and forecasted global business unit activity (sell-in, sell-out, stock levels, launches, customer/market trends) to minimize loss and manage costs against budget. Partnered with finance, marketing, sales administration, and supply chain teams on strategies to drive sales efficiency and performance. Show less

Oversaw North American sales strategy, forecasting, P&L / budget management, new market development, space negotiation, and distribution channels. Successfully drove new business in challenging markets such as the Caribbean and Cruise Line sectors, expanding to over 10% of total territory revenue within 12 months. Developed detailed account sales strategies and negotiated marketing agreements for regional accounts. Worked with logistics team to maximize efficiency in shipping and… Show more Oversaw North American sales strategy, forecasting, P&L / budget management, new market development, space negotiation, and distribution channels. Successfully drove new business in challenging markets such as the Caribbean and Cruise Line sectors, expanding to over 10% of total territory revenue within 12 months. Developed detailed account sales strategies and negotiated marketing agreements for regional accounts. Worked with logistics team to maximize efficiency in shipping and distribution processes. Responsible for training, development, and onboarding of new team members. Achieved double-digit YOY grown by managing assortments, investments, and in-store presence. Show less

Grew Godiva’s North American market representation from zero POS to over 25 customers and 400 regional stores. Developed the ITR border, cruise ship, and Caribbean businesses, guiding new product introductions and ensuring over 75% distribution. Worked with marketing to ensure complete compliance on all initiatives. Managed a team of hostesses and agency relationships responsible for executing product and brand events.

Worked with the largest regional duty-free operator to develop and sell advertising packages encompassing billboards, radio spots, in-store promotions, and window spaces. Ensured over 100 stores were adequately merchandized at all times while adhering to vendor guidelines. Negotiated high-profile retail space valued at over $750K. Collaborated with vendor partners (DIOR, YSL, CHANEL, Diageo, Brown Forman, Phillip Morris International) to ensure successful product launches.