Karen Hutton Email and Phone Number
Marketing Demand Generation Professional with 15+ years of experience with technology startups,looking for a full-time corporate role, specializing in B2B lead generation, digital marketing, and email marketing. Expertise includes designing and executing account-based marketing (ABM) initiatives, multi-channel campaigns, and pipeline development to optimize lead quality and conversion.Demand Generation | Lead Generation | Growth Marketing | SaaSEmail: karenjhutton@gmail.comLeverages deep knowledge of marketing automation platforms (Marketo and Hubspot) and CRM systems like Salesforce to streamline marketing operations and track performance metrics. Proven success in building and managing teams to surpass KPIs, foster collaboration, and implement data-driven strategies that optimize the marketing funnel.Excels in collaboration with Sales and Product Marketing to create innovative content, and high-impact campaigns that resonate with executive-level decision-makers in competitive markets. Strong focus on exceeding pipeline and revenue targets through strategic planning, market insights, and creative execution. Known for a hands-on leadership approach and a commitment to driving sustainable growth.CORE COMPETENCIES• Demand Generation• Account-Based Marketing (ABM)• Pipeline Growth• Lead Generation• Campaign Development & Execution• Customer Marketing• Marketing Funnel Optimization• Multi-channel Marketing | Email | Digital• CRM | Salesforce• Marketing Automation | Marketo | Hubspot• Analytics & Reporting• SEO | SEMCAREER HIGHLIGHTS~ Achieved 100%+ YoY growth in lead generation as VP/Senior Director, significantly contributing to new business revenue and securing high-profile clients such as IBM, NASA JPL, and Visa.~ Developed and executed a comprehensive marketing strategy that increased Marketing Qualified Leads (MQLs) from less than 5% to 20% of the new business pipeline in under 6 months.~ Created and executed a lead generation engine for multiple technology startups, resulting in a consistent 100% week-over-week growth in lead generation.~ Orchestrated regional events and integrated campaigns, contributing to the closure of 40% of new business sales, which was vital for achieving a $1B valuation within a year.~ Executed account-based marketing (ABM) strategy, boosting new business opportunities by 35% within the first year and enhancing overall marketing effectiveness.Please contact me at karenjhutton@gmail.com for any VP or Director-level Marketing Demand Generation opportunities.
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Linkedin Visibility And Interview StrategistFriday & AssociatesCalifornia, United States
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Consultant | Resume Writer | Linkedin Profile OptimizationHutton Consulting GroupCalifornia, United States
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Head Of Demand Generation And Marketing OperationsIndependent Consultant Jan 2023 - PresentSpecializing in demand generation and marketing operations for B2B SaaS startups, Including Tromzo (cybersecurity) and PingCAP (distributed SQL database).• Achieved quarterly KPI objectives for pipeline growth within the first 60 days, demonstrating a strong focus on driving revenue and market recognition. • Created a lead engine delivering consistent, high-quality leads, achieving 100% week-over-week growth.• Orchestrated multi-channel demand generation campaigns, including email, social media, display and search ads, content syndication, and webinars.• Created dashboards and reports to evaluate and improve lead generation across various channels, enhancing campaign performance and contributions to the sales pipeline.• Managed remote operations team in overhauling lead process management and reporting across Salesforce, Hubspot, and Outreach for accurate assignment, source tracking, lead scoring, follow-up, and lead lifecycle definition.
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Head Of Digital Marketing And OperationsYugabyte Apr 2022 - Jan 2023Sunnyvale, Ca, Us• Spearheaded Financial Services campaign, attracting major companies such as American Express, Bank of America, and Credit Suisse within 10 days.• Managed and executed B2B SaaS promotional campaigns for 3 webinars, 6 regional events, 9 corporate events, 25 virtual events, and 12 trade show sponsorships in 8 months. for 3 webinars, 6 regional events, 9 corporate events, 25 virtual events, and 12 trade show sponsorships in an 8-month period.• Collaborated with Sales Ops on Salesforce lead assignment processes and streamlined Hubspot-to-Salesforce lead management and reporting. -
Head Of Demand GenerationNoname Security Aug 2021 - Mar 2022San Jose, Ca, Us• Hired and led a remote marketing team focused on field marketing, marketing operations, and campaigns, contributing to significant growth initiatives.• Increased Marketing Qualified Leads (MQLs) from <5% to 20% of new business pipeline in less than 6 months.• Orchestrated regional events and campaigns that contributed to closing 40% of Sales' new business, which was vital in achieving a $1B valuation within a year.• Initiated regional marketing efforts in EMEA and APAC, expanding market presence. -
Sr. Director, MarketingNlyte Software (Acquired By Carrier Global Corporation) Oct 2015 - Jul 2021Kennesaw, Georgia, Us• Led global B2B SaaS Growth Marketing for Series C company, achieving 100%+ QoQ growth in ToF leads.• Drove 50-60% of new business ARR year-over-year through effective marketing campaigns adding new logos such as IBM, Blue Cross Blue Shield, Charles Schwab, Cisco, Fujitsu, ING, NASA JPL, Sutter Health, TransUnion, US DOD, US Social Security Administration, Visa, VMware, and Verizon. • Executed ABM strategies that boosted new business opportunities by 35% within the first year.• Provided continuous feedback on requirements, desires, and gaps from Sales to the marketing team, ensuring alignment and addressing any issues promptly.• Supported and executed national events across various regions, coordinating closely with Sales to maximize resources, ensure consistent messaging, and deliver quality leads.• Mentored a team of 15 members across marketing functions, fostering a collaborative, high-performance culture.• Directed the Business Development Team (BDRs), resulting in consistently meeting or exceeding quarterly quotas. • Managed diverse integrated campaigns, including email, PPC Ads, webinars, trade shows, events, and content syndication.• Established marketing performance benchmarks and developed custom dashboards and reports for Executives, Sales, and Marketing. • Managed a multi-million-dollar global marketing budget, optimizing spend for trade shows, PPC, and digital initiatives. -
Senior Marketing Manager, Demand Generation And Marketing ProgramsDaitan Group Jan 2014 - Dec 2014San Ramon, California, Us• Created and executed marketing annual plan for trade shows and digital marketing.• Managed trade shows and events leading to speaking opportunities, resulting in industry recognition of a senior executive as a pioneer in new communications technology. -
Senior Manager, Customer MarketingEllie Mae Apr 2012 - May 2013Pleasanton, California, Us(Acquired by ICE Mortgage Technology)• Led integrated campaigns: email, direct mail, webinars, and partner events. • Launched webinar series, driving 36% Q1 add-on sales.• Managed annual NPS client satisfaction and contributed to improvement initiatives. -
Sr. Marketing ManagerEpicor May 2006 - Aug 2012Austin, Tx, Us• Increased marketing-initiated sales opportunities from 46% of total sales in 2009 to 72% in 2011.• Expanded user group event program with a recurring 60% attendance rate.
Karen Hutton Education Details
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John Carroll UniversityCommunications
Frequently Asked Questions about Karen Hutton
What company does Karen Hutton work for?
Karen Hutton works for Friday & Associates
What is Karen Hutton's role at the current company?
Karen Hutton's current role is LinkedIn Visibility and Interview Strategist.
What schools did Karen Hutton attend?
Karen Hutton attended John Carroll University.
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