Karen Johnson Email and Phone Number

Provide integrated healthcare industry brand team services for program success -- from gathering marketplace and audience insights to developing strategic program designs and managing detailed project execution across internal and multi-agency initiatives. Partner across all project stakeholders to ensure clear team-wide communication of goals, timelines and technical details for seamless tactical implementation and measured success. Skilled communicator, able to translate mountains of reports… Show more Provide integrated healthcare industry brand team services for program success -- from gathering marketplace and audience insights to developing strategic program designs and managing detailed project execution across internal and multi-agency initiatives. Partner across all project stakeholders to ensure clear team-wide communication of goals, timelines and technical details for seamless tactical implementation and measured success. Skilled communicator, able to translate mountains of reports and data into meaningful presentations for senior management, or craft easy-to-follow training materials from complex legal/regulatory requirements. Thorough project management skills, ensuring quality and providing full program wrap-up and process improvement recommendations. Show less

Relationship marketing team builder and leader, responsible for developing, expanding and enhancing long-term client relationships. Delivered insight-driven strategies and exceptional execution of integrated multi-channel campaigns for continued business-driving results. Advanced through project management and client service positions to multiple account leadership -- designing, executing and measuring solutions across offline and online channels.

Provided marketing competitor landscape assessments, marketing plans and execution management for regional sports marketing company. Assisted CEO and added strategic bandwidth for local ad agency.

Grew and supervised small full-service design and collateral production company, supporting the furniture and home accessory industries. Responsible for client service sales and management, creative direction, and print production management.

Managed day-to-day agency-client relationships and coordinated internal teams for execution across multiple packaged goods accounts. Gained in-depth experience with package design testing and point-of-sale executions.

Managed agency-client relationships and day-to-day deliverables across multiple accounts in the medical/hospital, publishing and financial/banking categories.

Various program management positions within corporate advertising/marketing department, managing campaign development from objectives through execution, agency/vendor coordination, multi-channel tactics including innovative database-driven variable direct mail.