Karen Lowery Email and Phone Number
Blue Shield of California Building, 50 Beale St #600, San Francisco, CA 94105, US
Karen Lowery's Location
Houston, Texas, United States, United States
Karen Lowery's Contact Details
Karen Lowery work email
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Karen Lowery personal email
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Karen Lowery phone numbers
About Karen Lowery
Marketing professional with a versatile background spanning from product to partner marketing. As an expert in both B2B and customer marketing, I bring a comprehensive understanding of market dynamics and consumer behavior to drive strategic initiatives and enhance brand positioning. I am skilled across diverse industries including food and beverage, technology, and travel/hospitality.Known for my unwavering dedication, I thrive on challenges and excel in devising effective solutions to propel company growth. With a blend of drive, passion, and energy, coupled with exceptional communication and leadership skills, I consistently deliver results.Outside of work, I find joy in engaging in team sports, running, honing my culinary skills, and cherishing moments with friends and family.
Karen Lowery's Current Company Details
Instacart
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Marketing Leader | B2B & B2C Expertise | Strategic Growth
Blue Shield of California Building, 50 Beale St #600, San Francisco, CA 94105, US
- Website:
- instacart.com
- Employees:
- 501
- Company phone:
- + 1 888 317 8968.
- Company email:
- feedback@instacart.com.
Karen Lowery Work Experience Details
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FounderKel Consults Nov 2023 - PresentLead a dynamic marketing consulting firm specializing in guiding businesses and products through successful market entry, leveraging the art of storytelling to create impactful brand narratives that deeply resonate with and inspire target customers.
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Senior Marketing Manager, Retail MarketingInstacart Jan 2023 - PresentSan Francisco, Ca, Us
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Senior Product Marketing Manager, Retailer Platform & ServicesInstacart Jan 2022 - PresentSan Francisco, Ca, Us
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Senior Product Marketing ManagerZoominfo Jul 2020 - Jan 2022Vancouver, Washington, Us• Own product initiatives and communications for all of our 1,000+ Enterprise and Strategic accounts, defining the buyer persona, and improving customer journey.• Lead rebranding of both company and Enterprise messaging and positioning with Senior Leaders. Building and distributing a messaging playbook as well as revamping all internal and external collateral, company website, and 3rd party sites. • Developed re-engagement strategy consisting of multi-channel campaigns including in-app messaging, emails, survey, and targeted webinar series to increase adoption and usage.• Designed targeted renewal campaign for our most lucrative accounts including personalized web pages to increase retention.• Up level our platform story with improved webpages, new sales deck, and Capabilities Catalog showcasing all products and features to enhance the product story.• Conduct regular competitive research to strengthen core narrative and fill collateral gaps in Case Studies, Datasheets, Whitepapers, etc. -
Senior Product Marketing ManagerEzcater Nov 2019 - Jul 2020Boston, Ma, Us• Lead Product Marketer for company’s 5 key products generating $12M per quarter in revenue.• Drove and successfully launched product platform revamp, positioning, and messaging strategy. • Owned messaging and positioning for our online marketplace, the largest online catering marketplace in the world, generating $1.5M per month in revenue.• Reached 20% over goal for new net partners by successfully managing brand awareness.• Responsible for doubling the number of partners with online ordering to 30K. In the first quarter reached 10% over goal with 7K new locations including Fortune Top 500 companies.• Developed company-wide go-to-market strategy and successfully executed for 5 product releases.• Established strategy and execution of rich product content consisting of sales collateral including decks, playbooks, optimization guides, customer emails, 5 case studies, 18 tutorial videos, webinars, 12 testimonial videos, and onboarding guides for 5 products.• Managed 2020 competitive research and analysis and reported key findings to leaders on a monthly basis.• Created and conducted an industry survey generating a comprehensive report on the $60+Billion U.S. catering market with in-depth data and insights to help restaurants develop successful catering strategies. -
Product Marketing ManagerGrand Circle Corporation Mar 2017 - Nov 2019Boston, Ma, Us• Lead a marketing team of seven professionals to execute and evaluate marketing strategies across multiple channels including social media, web, and print for 25 products with a net profit of over $10 million per quarter• Responsible for the launch, product positioning, and messaging of new and existing products and oversee all external publications. Successfully launched 11 new products in a three-year period nearly doubling the product offerings• Partner with the executive leadership team to translate organizational goals and objectives into marketing plans and training programs for our call center and sales teams.• Conduct regular research of market trends to guide strategy in conjunction with competitive analyses on a weekly and monthly basis to evaluate market position of products. -
Marketing Account ManagerGrand Circle Corporation Nov 2015 - Nov 2019Boston, Ma, Us• Coordinated with creative team to execute all marketing promotions for a portfolio of 16 products.• Developed creative blueprint for all print, web and digital promotions including catalogs, brochures, emails, and web.• Led all meetings with creative marketing team to discuss project composition and approach.• Executed high quality, on-time, and on budget promotions that aligned with executive goals through fostering strong relationships across the creative, brand, executive, product development, finance, and sales teams.
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Marketing Sales Support SpecialistSilverlink Communications Mar 2014 - Oct 2015• Supported all marketing and sales activities through the development of client proposals, presentations, RFPs, and press releases along with revenue boosting lead generation activities including events, webinars, social media and campaigns.• Developed solution briefs, sales trainings, quarterly business reviews, case studies and other collateral to educate colleagues and clients on Silverlink’s technology and product and service offerings.• Conducted competitive and industry research partnering with marketing, analytics, sales, product, and service teams to analyze and develop market position.• Coordinated with cross-functional teams including product, analytics, and sales to develop campaigns, track performance, and determine areas for optimization. -
Sales Leadership AssociateThe Coca-Cola Company Jun 2012 - Mar 2014Atlanta, Ga, Us•One of 34 college graduates chosen for Coca-Cola’s University Talent Program; an accelerated executive leadership program where I am trained in all three aspects of Coca-Cola sales; On-premise, small store, and large store•Fully trained in company logistics, sales, marketing, finance and legal for all three divisions•Led market unit sales blitz where I was responsible for communicating all legal, financial, and marketing procedures for 6 Southeast Florida sales teams comprised of 47 individuals•Work with Coca-Cola partners and executives to resolve company inefficiencies, and annually present them to executives in Atlanta -
University Talent Program InternThe Coca-Cola Company Jun 2012 - Aug 2012Atlanta, Ga, Us•One of 76 college undergraduates chosen for Coca-Cola’s University Talent Program•Worked as a Summer Sales Associate alongside Market Development Managers and executives developing key strategies to improve on-premise sales. Presented suggestions to chief executives at the end of my internship. These suggestions were brought to Coca-Cola Headquarters in Atlanta•Implemented Coca-Cola in Chicago based ACE Hardware’s creating the test market for the country. Worked with owners on contracts, financials, product skews and placements•Led tour for Coca-Cola’s Catalyst Team comprised of Vice President of Strategy and Innovation in India, VP of Finance in London, and Simply Juice’s U.S. Marketing team to implement best practices worldwide•Worked alongside Coca-Cola’s marketing team developing advertisements for Coke Zero, event planning for fundraisers, and partnership building with the Chicago Bulls, Leo Burnett, McDonald’s, and ACE Hardware•Analyzed sales of Coca-Cola brands in Downtown Chicago market unit to determine best selling brands, and selling prices for various Coca-Cola accounts
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ParticipantJohnson Graduate School Of Management At Cornell University Jul 2009 - Jul 2009Ithaca, New York, Us•Invited by Cornell University to participate in their Future Female Leaders in Business Program in the Johnson Graduate School of Management•Worked with Cornell professors, and female business leaders including a Nordstrom executive, and independent entrepreneurs, studying business methods in entrepreneurship•Spent two intensive weeks taking classes, and researching and developing a device to prevent sexual assault on college campuses•Led private meetings and focus groups with college campus security personnel, students, and parents to determine the development and use of the product•Managed a team of 6 as we formulated and wrote a complete business plan•Presented the product and plan to Cornell professors, and business leaders in the New York area
Karen Lowery Skills
Fmcg
Microsoft Excel
Marketing Strategy
Customer Insight
Cross Functional Team Leadership
Project Management
Forecasting
Market Research
Team Leadership
Time Management
Event Planning
Karen Lowery Education Details
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Questrom School Of Business, Boston UniversityLaw
Frequently Asked Questions about Karen Lowery
What company does Karen Lowery work for?
Karen Lowery works for Instacart
What is Karen Lowery's role at the current company?
Karen Lowery's current role is Marketing Leader | B2B & B2C Expertise | Strategic Growth.
What is Karen Lowery's email address?
Karen Lowery's email address is ka****@****tat.com
What is Karen Lowery's direct phone number?
Karen Lowery's direct phone number is +178142*****
What schools did Karen Lowery attend?
Karen Lowery attended Questrom School Of Business, Boston University.
What are some of Karen Lowery's interests?
Karen Lowery has interest in Skiing, Cooking, Baking, Reading, Running, Team Sports.
What skills is Karen Lowery known for?
Karen Lowery has skills like Fmcg, Microsoft Excel, Marketing Strategy, Customer Insight, Cross Functional Team Leadership, Project Management, Forecasting, Market Research, Team Leadership, Time Management, Event Planning.
Who are Karen Lowery's colleagues?
Karen Lowery's colleagues are Sally Krumm, Nolan Saunders, David Huizinga, Lee Carlton, Javeh Ford, Lauren Huddy, Carla Boring.
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