Conducted study regarding the SaaS, MACH and composable commerce procurement process using both qualitative and quantitative methods.Made recommendations for possible solutions and the prioritization of these based on risk and impact for both vendors and end-users.Provided feedback and guidanace on TCO (Total COst of Ownership) course materials.

Assisting organizations in the discovery, decision making and prioritization process on how to best achieve their unique digital experience goals leveraging modern composable architectures.Clients: MARS (M&Ms), PetSmart, Varsity Brands, Metagentics, Emerald (Elastic), ISC2

• Lead strategy and implementation towards MACH (micro-services, cloud native, API forward, headless) front end architecture• Drove vision and launch of the app, from concept to go live in 9 months resulting in a 93% adoption rate among in-treatment customers• Researched, vetted, created business cases, negotiated agreements for 3rd party SaaS and software vendors• Accessed cross-functional needs to create business requirements, backlogs and prioritization for technical teams• Acting Ecommerce and website technical product owner• Migrated Digital Experience team to structured process, ultimately implementing Scrum / JIRA project admin• Built and lead Digital Strategy team

• Created online product assortment and processes including OTB to maintain optimal mix and margins, resulting in sales growth from $6MM to $54MM, 11% of the total company sales in under 5 years.• Developed, hired team and managed new Drop Ship program incitive. • Managed site operations, merchandising, buying, and planning, as well as provided strategic leadership in agile development processes including ticket grooming and sprint planning.• Defined the 5-year growth strategy, including a logistics expansion plan, leveraging drop-ship to spin up new brand concepts, a multifunction commerce app, and integrating the digital experience in-store, while handling P&L responsibility.• Developed, communicated, and executed merchandising strategies that met financial, marketing, and company EBITDA objectives, managing content and promotional development including email.• Negotiated contracts and managed third-party digital marketing and technology partners, reducing marketing costs by 34%, as well as approved assortment selection, product flow, and pricing for the division.