Karen Lowe spearheads the sales, marketing, and branding initiatives at Hayhill Developments. With a focus on strategic growth, she crafts and executes high-impact marketing campaigns that drive brand visibility and fuel sales performance. Karen ensures that the company’s offerings resonate with market trends and exceed customer expectations through in-depth market research, customer engagement, and operational leadership. A key contributor to strategic planning and business development, Karen is instrumental in shaping the company’s long-term vision and ensuring sustained growth in a competitive landscape.

As a Marketing Strategist at Poppingstone, Karen Lowe specializes in developing and implementing targeted marketing strategies across various market sectors, including property and construction. She leverages her extensive industry knowledge to create impactful marketing campaigns that drive brand awareness and generate leads. Karen conducts thorough market research to identify emerging trends and customer preferences, ensuring that her strategies are data-driven and aligned with client objectives.Her role includes overseeing the design and execution of integrated marketing initiatives across digital and traditional platforms, fostering strong client relationships, and enhancing overall brand positioning. With a focus on delivering measurable results, Karen is dedicated to helping businesses thrive in a competitive landscape.

As the Head of Marketing Strategy at Robertson Homes, Karen Lowe led the overall marketing vision, developing and executing innovative strategies to enhance brand awareness and support sales growth. She was responsible for creating and implementing data-driven marketing campaigns that resonated with target audiences and aligned with business objectives. Karen oversaw the company's market research efforts, ensuring insights were applied to refine messaging and product positioning. Her role involved leading cross-functional teams to deliver integrated marketing solutions across digital and traditional platforms, while maintaining a consistent and compelling brand presence.As part of the senior leadership team, Karen played a pivotal role in long-term business planning, identifying new opportunities for market expansion, and ensuring that Robertson Homes exceeded customer expectations in a highly competitive market.

•Developing and implementing marketing strategy through integrated marketing campaigns. •Working closely with the in-house sales team•Monitoring and reporting on the effectiveness of marketing communications•Conducting ongoing analysis of competitive environment and consumer trends•Coordinating with Design, PR & media buying agencies and other external partners, •Setting and maintaining sales and marketing budgets.•Seeking out new marketing opportunities that fit with the brand and maximising all opportunities to fulfill regional objectives.

Key responsibilities included:New business development, client management and new business pitching,Management of team of account managers,Management of creative team and suppliers, including digital partners and creative writers & Campaign analysis, reporting and
budget managementSecondment:Gladedale Group – Web Manager (Oct 07–Feb 08)This was to allow me guide redevelopment of their website, working with their in-house team.During my time at Keywest I also held the following positions: Senior Account Manager (October 2006–2007); Account Manager (October 2003–2005);
Account Executive (October 2002–2003);
Junior account Executive (October 2001–2002)Key responsibilities in these roles included:•Client management at all levels, through out the UK•Managing projects from start to finish, on budget, on time and safeguarding profitability of each project•Taking a strategic overview of clients’ needs, to plan and implement communication strategies and solutions•Correctly diagnosing, evaluating and negotiating each project before taking action•Managing client budgets from term to the next•Make sure that spend is accurately acknowledged, and advise clients on spending.
• Build good communication with media including Press, Outdoor, TV, Radio and online marketing experts. •To collate opinions and information to influence media use•Managing a team: delegating; ensuring workloads are achievable and manageable•Evaluate and identify resources required to complete projects•Ensure retention of existing clients on an annual basis. Responsible for monthly flow of invoicing and profit projection on all designated accounts•Responsible for maintaining profit over the year with the view to achieving company profit growth, and presenting quarterly financial reports to my fellow Directors•To present findings on figures and present strategies to develop profit and the company as a whole in terms of direction based on strengths of staff and clients